Businesses are finally starting to come around and understand the benefits of video in their messaging. Explanatory videos are one of the more popular types of business videos because they are very inexpensive and effective at promoting business growth.
If you’re trying to think of new ways to increase conversion rates, increase sales, and develop new marketing tools, consider adding an explainer video or two for your business.
Fully Explain the Purpose of Your Product
A sentence can be read a few different ways, but with videos your viewers don’t have to guess the meaning behind your words because they can actually see what you mean. Your audience knows immediately how the process works and can actually see the process by watching the video. Platforms that offer enterprise video solutions such as Kzinnovations.com enabling businesses to connect with their clients and customers more efficiently by fully and adequately explaining their brand goals and messages.
We live in a technology-driven era where visuals are more effective and powerful than ever, meaning people are naturally more responsive to video and social signals. By making effective use of videos and images, you can captivate your audience and keep them interested in your services and products. A published study revealed that more than 70% of web users watch videos online, and more than half of the population will watch videos this year.
Better Search Engine Rankings
As far as statistics are concerned, having a boring and stagnant website will do you no good. No one is interested in seeing a website packed with just snippets of text and sprinkled with a few images. Websites that follow this format are likely to rank somewhat lower in search engines. If the website is a business website, it’s likely that viewers will glance at the site before hitting the back arrow. You have to catch a someone’s attention within the first minute they come to your website and keep them interested, and one of the best ways to do that is with business videos.
Help Visitors Retain Information
Another advantage of explainer videos is that your audience is more inclined retain information. Studies have shown that people remember only ten percent of what they hear, but 50% of the pictures they see. People love watching and sharing videos, which is a great free advertising tool for you and your business. While you can have one of the highest quality explainer videos for your business, nothing is as effective as word of mouth. Viewers can build enthusiasm for your services and products in a way you can’t, and they continue to share that excitement with their friends and family.
Start looking for a reputable, affordable platform that offers video hosting for businesses if you’re looking for a way to increase traffic to your website and improve your ranking in search engine results.
Image via KZO