Sure, you create a great website, but it’s useless if you don’t drive enough traffic to it. What’s the point of having a website that’s not visible in search results? SEO is one of the most effective ways to drive traffic to your website. And, if you don’t do SEO, you are missing out on free potential traffic.
There are two different strategies for SEO, traditional and automated (according to RedTim.com), and we list the pros and cons of each in this article.
Traditional SEO basically requires SEO experts to carry out various activities related to on-page and off-page SEO to increase your site’s visibility in search engines. Unfortunately, traditional SEO is very time consuming and involves a lot of effort to put into action.
That’s why most companies have a dedicated SEO team. Traditional SEO is also expensive because you pay for each task and the expertise of those who do it.
However, traditional SEO has its advantages. To begin with, you have complete control over your SEO strategy, so you can make sure you don’t go overboard.
You can choose the websites you want backlinks for and can make sure you publish high-quality, relevant content for your business.
Automated SEO uses software to automate all important marketing processes. It is much cheaper and requires less effort to complete ongoing SEO tasks. You don’t need to be an SEO expert to handle tedious tasks like keyword density checks, website audits, checking broken links and creating tags.
You can quickly analyze competitors’ strategies and measure the efficiency of your campaigns. Ultimately, automated SEO lets you schedule tasks, letting you get work done earlier.
The main disadvantage of automated SEO is that it cannot be monitored accurately. It is possible that you are building low-quality or spammy backlinks that can affect your search engine rankings.
However, automated SEO provides you with content recommendations that will guide you to create content that will rank well in search results. It will also give you details such as how many words your blog is long for and what your related keywords are to help you rank well in search engines. You can also read my latest blog at A Beautiful Website is useless if it doesn’t rank on Google.
Which is the best?
SEO is an ongoing process that cannot be fully automated. Most online marketers find that using a mix of traditional SEO and automated SEO can provide the desired solution for them. Automatic does not mean that there will be no human intervention at all.
These tools will help you and guide you with recommendations based on your target keywords to build your SEO strategy and schedule your posts. You can even get detailed competitor analysis to let you understand how they are performing so you can change your plan accordingly.
However, it is always smart to monitor and track your SEO activity to ensure you are building quality links while maximizing your visibility in search engines. There are several Automated SEO solutions like SEMrush, MarketMuse and RedTim that can help you save time and run a successful SEO campaign.