Over the past 20 years, the entire field of marketing has completely changed. Information is no longer passed through door-to-door salespeople or cunning billboards. Customers are not looking for it there either. Recent technological innovations have opened new doors for how customers find information and how marketing experts reach them. Infographics produced by Northeastern University below outlines some of the major technological changes over time.
With the introduction of social media sites like Facebook, YouTube, and Twitter in the early 2000s, the decline in print advertising was obvious. It is estimated that only one in three marketers even use print media as a form of advertising anymore. And why would they? Roughly 20-30% of all traffic comes via mobile phones. Currently, marketers spend around eight percent of their budgets on social media – a number that is expected to more than double over the next five years.
This innovation allows marketers to engage more and more with potential customers. They reach communities that were previously inaccessible, allow viewers to influence webpage content, and create short film ads that match YouTube ads.
So where will technology take us next? Some predictions suggest wearable technology and even greater improvements in user interface development. Furthermore, video marketing and social media are expected to continue to grow in the marketing field. Studies have shown that video marketing is ten times more powerful than text content. For the future of marketing in the technical field, the sky’s the limit.