TikTok may be one of the newest social media platforms, but you shouldn’t underestimate its power to market your business.
On average, users of the TikTok application spend 89 minutes a day on the platform! That’s a lot of opportunities for you to get in front of your target audience.
If you’re curious about how to leverage TikTok marketing for your business, keep reading.
Design Your Profile
The first place new followers will go is your profile. Think of your profile as your digital storefront; Your profile needs to capture the imagination of potential followers.
Create a slick design and upload an eye-catching profile photo. Make sure your bio is clear, and that it represents what you do. It’s a simple way to encourage people to follow and engage with your brand.
Create Content For Your Audience
Maybe you think that TikTok is a platform mostly used by teenagers. Then you will be wrong! The most significant percentage of users is between 31 and 35. They are users with purchasing power.
If you want to be a savvy marketer, find out what type of content your target customers want to see. Take the time to check what they’ve followed and engaged. Research forums that ask questions about your niche.
Keyword research is also important if you want to create killer content. What are people searching for on Google that you can make videos for?
You also need to be creative and original with your content. Make it specific to your brand and try to come across as unique.
Test Different Times For Posts
Post your content at different times of the day to see when you get the most engagement. This will help you know when your audience is online.
More engagement means algorithms will like your content, and you’re more likely to be shown to new users in their search discovery section.
Boost Your TikTok Marketing With Influencers
Influencers are big business on TikTok. They have thousands of followers and can charge high fees to post branded content.
Collaborate with influencers who can help keep your content fresh and engaging.
New to TikTok? Influencers can help you figure out what type of content is relevant to your audience and incorporate it into your digital marketing funnel.
Take advantage of TikTok Ads
Paid advertising is another way to engage your audience and potential viewers effectively. The best sales funnel starts with brand awareness. So start advertising to people who follow accounts that are similar to yours.
Worried about starting to use ads with no skills? You can use a solution like TikTok SocialBoosting Service to help you get started.
If your 2021 marketing strategy doesn’t include TikTok marketing, then what are you waiting for! Use our tips to take advantage of the great opportunities that await you on the platform. Good luck!
Check out some of our other marketing content for ideas on how to grow your brand.