A blogger career doesn’t happen in a minute. To become a successful blogger, you need to master the professions of copywriter, SMM manager, marketing manager, photographer and web developer.
You need to understand how the process occurs, and to be able to complete some of these processes, for example, write an interesting post and take some nice pictures, and notify your readers about new posts on Facebook. You have to keep everything under your control.
However, all of these processes are necessary when you have made up your mind about your blogging niche. A blog without a niche is like a diary. It’s difficult to promote such a blog as well as find an audience that will be interested.
Modern Internet users know exactly what they want to find online, and they would never read a blog with posts about everything. Niche must be clearly defined. In fact, the chosen niche is what will guide the development of your blog further.
But let’s start at the beginning to understand the importance of choosing a niche and analyze how it affects your blogging success.
Read more:
- Smart Guide to Creating Your Own Unique Blog
- How to Start a Standout Blog (So Far)
What is a niche?
Let’s first define what a niche is and why it is so important for a blogger to have one. A niche is the general topic of your blog that will unite all your posts and will help you to join the community of this niche and several related niches.
There are many possible niche variants ranging from fashion and travel to food and drink. You can write about music, crafts, your studies, your major, or even about your job (for example, you could create a marketing blog and reveal marketing tips and tricks to your readers).
Choosing a niche: follow your passion
The easiest way to choose a niche for your blog is to follow your passion. Do you like to cook and prepare new and special dishes every time? You need to show that to the world! If you travel a lot and know all the secrets to how to buy the cheapest tickets and where to stay to save money, you can become a travel blogger.
If you travel a lot and make adorable photos, you can also become a travel blogger and share your experiences from another perspective! Variants for your niche are many. Here it all depends on what exactly inspires you.
Of course, sometimes someone doesn’t have passion, but still wants to be a blogger. In this case, we would recommend participating in various challenges and posting the results of those challenges.
Find a profitable niche
Another thing you need to consider when choosing a niche for your blog is how much money you can make with it. Let’s be honest, blogging can be quite a lucrative occupation, and it would be a mistake to pass up an opportunity to increase your income. So when you choose your niche, consider these questions.
There are highly competitive fields like fashion, food, and travel, and it can be very difficult to become one of the heroes in these niches. However, there are fields that are less competitive. For example, you might choose certain fashion styles or write about shoes or accessories. You can also write about auto repair shops if you have good competence in this field.
Note that your blog as any type of business requires investment. You need to create a beautiful website and invest some money in its promotion. In addition, the niche also requires some money. At the very least you need to buy a good camera or hire a photographer who will take beautiful pictures for you. The quality of the images you insert into your posts may be a determining factor for your visitors.
Read more:
- How to Start Your Personal Travel Blog
- How to Turn a Blog Into a Business in 7 Steps
Check the audience
Your niche audience is also very important. For example, you have decided to create a marketing blog where you will tell all the secrets of a successful marketing strategy. Now you need to understand which audience you are going to send your message to. If you want to write for professionals, your information should be full of details, really unique tricks and tips, insight, investigation, and research.
If your audience is those who just want to get some marketing information, you don’t need to write long and complicated articles. You just need to present some basic information in clear and simple language so that anyone can understand what lead generation, ROI and conversions are all about. Your niche will depend on the audience you will be communicating with, so keep that in mind.
Join the community
Being a blogger never means staying out of the community. It means being part of a community. In fact, it is the best marketing strategy and the best way to introduce your niche vision to the world. Of course, you have to join your niche community.
A great idea is to join a community with a similar niche. For example, if you want to become a fashion blogger, you can join a community of makeup artists and designers. Also, follow popular bloggers and try to be an active follower – write comments, ask questions and communicate with others. It will help you get noticed.
Of course, it’s always better to choose a niche that interests you and can give you an edge. If you have experience leading conversations and establishing lines of communication with a certain type of audience, you can also apply that in finding a specific audience for your blog.
The combination of these 4 ideas will help you decide which niche is best for you. Perhaps, joining the community, you will understand that the chosen niche is of little interest to you. So before you make your final choice, take some time to experiment! They are very important for your blogging career.