Not caring about news and tech updates is neither hipster nor cool. This is completely impractical. So instead of acting cocky about the things you miss, get to know the technological innovations that are starting to gain popularity and demand.
The word “cloud” is a term related to the Internet. Therefore, cloud computing translates to the use of the Internet for business processes such as information exchange, storage and communication. Since it is relatively cheaper than getting the device onsite where it requires expert maintenance, many vendors have sprung up in the market, ranging from VoIP phone service providers to document storage services, and even online virtual meeting platforms.
Just make sure that when you choose an online scheduler, VoIP service, or financial tracker, you consider factors such as security, scalability, and reliability. RingCentral, a virtual PBX vendor, combines VoIP with document storage and mobile apps for a more comprehensive cloud computing experience for users.
Search engine optimization is a process that aims to make your website popular among search engines like Google, Yahoo and Bing. Why not, when the biggest activity online is search? Once you’re at the top of that list when potential clients search for keywords related to what you offer, you can expect more traffic to your website, which then translates into more clients and of course, more profit.
SEO is one of the biggest new industries in technology and marketing today, proving how important it really is. There’s a lot to learn, and if you’d rather spend your time on other marketing pushes, why not hire an SEO team to keep you ranking on Google. However, for local businesses with a target market that is only 20 miles from their office, optimizing for the entire Web is unlikely to work. So make sure the scale that you are going to do is relevant to the scale of the market that you are targeting.
Crowdsourcing includes the simple truth that nowadays it is much easier to pool talent for extraordinary results. For example, if you want your website to be redesigned, instead of getting a full-time designer, you send a message to all the graphic designers in the world and from a shortlist, get the best. There are various communities where you can outsource tasks to large crowds.
However, the challenge comes in having to choose from a large pool of potential providers. To succeed in crowdsourcing, you need to learn how to structure your instruction in a way that will attract the right talent, and not the entire graphic design industry, for example. Check out CrowdFlower and crowdSPRING.