With technology developing at a rapid pace over the last decade, marketing for products and companies has changed. As the technology landscape is improving at such a fast pace, marketers need to stay on top of trends and be willing and able to focus their efforts where consumers are. With companies like Facebook, Twitter and Google, companies now have platforms hosting millions of targeted customers in several different places.
It’s almost impossible to hear the words Facebook and Twitter in the same sentence without the phrase “social media”. These companies are known as social media companies because they are platforms where their users create and share user-generated content (or media), and the fact that these users share this content allows them to socialize.
Social media marketing for food trucks is an interesting niche. In typical social media marketing, companies offer products that are not mobile like food trucks which opens up a lot of marketing possibilities for food trucks coupled with the power of social media in real time.
Here are some social media marketing tips for food trucks:
Location, location, location
Food trucks can take advantage of the fact that they are mobile. The evolution of cell phones and their ability to track locations has been a huge help for food trucks. Linking the current location to a social media account or post can allow potential customers to view the food truck’s location at any time. Returning customers can track where the truck is and go there and new customers can find trucks that may be nearby. All of this is tracked and consumed in real time, enabling consumers who need fast food to know that the food truck they have their eyes on is just around the corner.
The simple fact that food trucks are mobile is a huge asset. Tying this idea with promotion can add to the recipe for success. By finding potential events on certain days at specific locations (say a farmers market), food trucks can interact with consumers who are at the current location or the event. Interacting with customers via social media can build demand for food truck products and can create a buzz if the food truck also uses the name/event information in interactions on social media.
One of the best ways to use social media to market your food truck is to find customers who are talking about your specific food. Directly trying to sell products to potential customers via social media is not as strong as building relationships with potential customers/brands. Building a relationship, over time, will exponentially increase conversation and food truck exposure. If the conversation lasts a week, the potential customer’s friend will have a week to catch up on the conversation, and if the friend is interested, they quickly become another potential customer.
Combining these ideas for a better marketing strategy for a food truck is important because all of the ways can add to one another to increase their value. Social media marketing for food trucks is all about building trust, leveraging mobility and knowing real-time data.