Video content and live streaming have become social media marketing trends you can’t ignore: at any cost. According to statistics by Hub Point78 percent of people online watch videos weekly, while 55 percent of them watch videos online daily.
Why is it so important to optimize your Youtube content? Well, note that Youtube ranks second after Google, as the most used and visited search engine. The reason why you need to do everything possible to promote your Youtube content is to stay ahead.
The following six tools will be of great help in promoting your Youtube videos.
What will Canva do for you? Well, it will work some magic on your thumbnails. Thumbnails are a representation of a wider image: after you click on them. So what Canva does is create an eye-catching thumbnail for your channel that will catch users’ attention right away. Canva will help you get the resolution, image format and image size right: you don’t want to slow down your channel’s loading speed.
The beauty of Canva is that it’s user-friendly and it won’t be difficult for you to create custom thumbnails for your video content.
Analyzing your Youtube stats is as detrimental as tracking your Facebook shared posts. Cyfe gives you all the information on important metrics like traffic sources, engagement, views and audience retention. What’s more, it enables you to keep an eye on your channel’s performance comprehensively.
You’ll need this tool to gauge whether your audience likes what you’re producing for them, or if you need to improve your content.
YouTube Analytics BirdSong Analytics
As the name suggests, BirdSong Analytics YouTube Analytics is a tool that allows you to keep an eye on the competition. Remember that it is very important to monitor your competitors from any arena. Monitoring the competition is the only way you will learn industry expectations and the most successful techniques.
BirdSong Analytics gives you information about when your competitors upload, when they upload most often, and the words they use most often in their captions. Apart from that, this tool will also give you information about how the length of their videos affects the number of views and the engagement of the viewers.
What is DrumUp? DrumUp is a tool used to schedule video posts. Posting content on social media can get really hectic at times, and sometimes you may even forget that you’re supposed to be posting something.
DrumUp will ensure that your audience doesn’t miss your post. The good thing is that it lets you simultaneously post on other platforms like Facebook, Instagram, and LinkedIn. Lastly, this tool also lets you preview before going live.
Keyword Ranking Tool
If used well, keywords can be a goldmine for your channel, that is, if you use them well. Even though it may be a little challenging, it doesn’t mean you have to fight hard. The Keyword Ranking Tool will help you identify the keywords you need to get you to the top rankings.
How to do it? It keeps track of new or potential good performing keywords and high ranking keywords. The catch is that it helps you find keywords and use them before the competition, thereby giving you a competitive edge.
It should also be noted that proper use of keywords ensures that you include keywords in your video title, description and tags.
Keyword Density Tool
Last but not least, is the Keyword Density Tool. Yes, that is another point on keywords. A lot of emphasis is placed on keywords as they are a significant determinant of the ranking you get on search engine results pages. This tool helps you avoid the temptation and fallacy of keyword overuse.
Remember that relevance is very important when it comes to keyword usage. What you use should line up with what you have in your video. The job of this tool is to ensure that your main keywords have the right density for them to rank well.
If you do keyword stuffing or spamdexing, you may end up ruining your website and even being penalized: something that will make years of your hard work for nothing.
Good rankings are very important because no one can see what you have to offer if your brand doesn’t show up in the results.
Don’t forget to distribute your keywords evenly in the video description so they’re easy to find when users type in the relevant keywords. To track other metrics for your video content you should consider using https://serpbook.com/ for accurate results.