So you’ve taken our advice on getting organized and organizing your work day to make it more productive. Now that you’re up and running, rejuvenated, and ready to try your hand at growing the business of your dreams, you’ll need to find a way to solidify your brand and get your name out to the masses.
Of course there are lots of different ways to do that, but which one will give you the best chance of success? As our research shows, this may not be the first method that comes to mind.
Online marketing
In the digital era, nothing can escape the need for a good online marketing program. It can be a bit confusing to jump into online marketing, especially with all the different outlets available. Luckily there are a few tried-and-true methods you can use that will get some attention on the internet, and many of them don’t cost a fortune.
First of all, you have to build your web presence. This means creating your own website with your own content that people can visit to increase their understanding of your brand and services. If you’re the artistic type and a savvy coder, or if you have the cash to hire someone, this step is super easy. Otherwise, you can still win if you turn to the right service. Web apps like Jimdo and Squarespace let you use a drag-and-drop interface to create slick-looking pages in no time.
Once you have an awesome branded website, you have to make sure people can find it. That’s where search engines come into play. You have to make sure your website appears high in search results so you can get clicks and web traffic. For this you need an understanding of how search engines work, and a comprehensive understanding an overview of all your SEO practices. You must ensure your business is registered with databases such as Google Places, Yahoo! Local, and Bing. This will add credibility to your business and allow customers to find details about you on their favorite platforms.
Starting a blog is a great way to connect with potential clients. They can read the informational content you provide, understand who you are and what your business is about, and interact through comments and feedback. Keep in mind that it needs to be updated regularly to stay relevant. Nothing disappoints a potential customer more than a stagnant blog that hasn’t had any new entries for months.
Staying on top of social media is another endeavor that must be pursued with diligence and regularity. When done right, you can open a direct line to your customers while networking with other businesses or professional potential clients. Plus, on media like Instagram, Twitter and Facebook, you can deliver ads that can reach a sizable audience online.
The last piece of the online marketing puzzle involves multimedia. YouTube videos, quirky photos with thoughtful captions, and similar modern marketing tools can be much more than plain text ads. With this kind of effort, you can show, not just tell, why your business is worth attention and why potential customers should be interested in what you have to offer.
Why “Old School” Marketing Still Works
Just because technology has given us so many new ways to interact doesn’t mean all tried and true non-digital marketing methods are outdated, especially if you have a physical location you want to promote. Word of mouth, business cards, and print outreach go a long way in getting people to notice. Personal connections are increasingly valuable in a world many accuse of being impersonal. Impressing one customer, who then tells another potential customer what a great job you do, is something that cannot be easily replaced.
you can take advertising on the radio (or its digital age equivalent, podcasts). It gets you in the customer’s head while they’re listening to their favorite personality or music, and it can help build a connection between your brand and other things they love, especially when advertising is done with a dose of humor and humanity. .
High-quality business signs are another great way to showcase your brand and attract attention. You can use multiple wide-format posters to post around town and target pedestrians, invest in vehicle wrap that promotes your business while you drive, and pick up an eye-catching, eye-catching sign for your storefront with your logo and business name displayed in attractive colors and typography.
Of course, you have to find the best business sign company to handle diverse demands, but it’s worth considering how investing in digital and non-digital marketing methods can impact your bottom line.
