Social media optimization is becoming more relevant for businesses today. It’s not just that social networks are “entering” as a popular trend, but rather their potential to bring more productivity to your search engine optimization campaign. Professional SEOs even consider social media optimization as the newest link building tactic that works under the current Google algorithms increasing your website ranking. It replaces the old and traditional SEO campaign which mainly involves just building links into one that comes with a social presence value for your business.
Social check of your business
Social presence for business is very important to make your website rank higher in search. The Google search engine places more emphasis on websites that are actively using social media channels in promoting their business. If you want to rank high in search, your search engine optimization strategy should be focused on providing a dynamically engaging and interactive business site that will provide a better social experience to your website visitors. Social check your business is one way to get a better place on search engine ranking pages where you can build links to your website through social sharing.
Every part of your website link on social media counts as a vote that search engines consider when ranking your website on search pages. Whenever you create content on your web page, make sure to add social media buttons (like Facebook like button and Twitter tweet button) for quick sharing of your business URL in social media communities.
The ability is manifold to build a business online presence
Your business benefits from a better online presence more quickly and conveniently with the help of social media SEO. By taking the effort to build your own social media network and following, you can massively expose your business blog site or ecommerce site to a large audience and possible website visitors. By crowd sourcing your link building efforts through social media SEO, you have the ability to multiply the results of getting online presence and positioning in search engines rather than building links from multiple sites alone. The more people who share your brand with others, the more traffic will be directed to your site.
Google prefers organic or natural links
The fact remains that while link building is not a dead set SEO strategy, Google dislikes link building tactics that try to circumvent Google’s terms of service. Link building remains a powerful and effective tool in search engine optimization, but takes a different direction on how to make it a worthwhile endeavor as far as the Google search engine is concerned. If you want your business site to benefit from Google’s link building efforts, you must start an SEO strategy to build organic or natural links to your business website. There is no better way to do this than using social media channels to achieve your SEO goals of driving traffic to your site.
Social media users are real people and Google will give you credit every time more “real people” share your business in the online community. Every social share gives your business an upvote in search engines and Google will likely pay attention to your business’ relevance to “real people.” On one hand you run the risk of getting your site penalized by Google if you try to start building unnatural links to get traffic from search engines. Google is getting smart at detecting fake or unnatural links with the ability to track natural links to websites and using social sharing SEO is the safest way to build traffic and increase your business’ online presence in search.