When you hear the word social media, only one thing immediately comes to mind: Facebook. People all over the world use these social networking sites to connect and interact with others; and, as such, businesses are also starting to leverage Facebook to increase the “presence” of their goods, products and services on the World Wide Web.
However, some businesses haven’t implemented the right way to deal with clients or potential clients through Facebook, mainly because they don’t know how to properly manage their page. No matter how much they try to penetrate a market full of heavy social media users, their methods just don’t seem to work. So here’s my question: How do you use Facebook for your small business? If you can’t answer that with a straight face, then you may lack some skills Zuck’s department.
Manage Your Profile
Create a Facebook page if you don’t already have one. Have someone else do it for you if you don’t know how to make one. Not having an important person for the administration and maintenance of your Facebook page is like having a restaurant without a host, waiters and kitchen staff.
The next step is to complete your profile honestly and correctly. Include details and information about your business. Create custom cover photos that are stunning, eye-catching and visually pleasing – something that drives your customers to take action. An example of a stunning Facebook cover page is from Coca-Cola And adidas.
Connecting and Sharing with Others
- When you use a Facebook page for your small business, you can easily discuss your offerings through wall posts and updates. Customers can easily contact you when they want to make clarifications regarding your product. Recent query from Edge Noxa supplement company for athletes, is a great example of how businesses can reply to customer inquiries through Facebook wall posts.
- Joe Rush: Can I get this item in the UK or order it shipped to the UK? Nox Edge: Hi Joe! Sorry, we are unable to ship outside the US at this time! We’ll post here if that changes! Thanks for your interest!
- Announcing product updates via Facebook can help generate buzz for a new product or service. Ilford once made a notefor the announcement of Ilford Multigrate Art 300 photo paper.
- ANNOUNCEMENT The first new ILFORD Silver Black and White Gelatin Paper for 13 years – ILFORD MULTIGRADE ART 300. HARMAN Technologies is proud to announce the introduction of a new silver gelatin photo paper produced in collaboration with Hahnemühle FineArt GmbH. This new paper is a true work of art textured matte paper with MULTIGRADE coating on a 100% cotton fabric, acid free paper base.
You can take the opportunity to publish special promotions on your Facebook page, just like people do RingCentralthe San Mateo-based phone service provider, does it regularly.
Image Credit : PrevailPR