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As everyone knows, it is very difficult for small businesses to compete with big brands and high-end networks. They just don’t have the same marketing outlay to attract customers that the big boys do. And in the current climate, attracting new customers, which will hopefully increase sales, is extremely important.
However, it doesn’t take a huge billboard ad to engage with customers – increasingly, social media has a huge impact on attracting word of mouth sales.
Social media has helped give small businesses a voice and presence alongside popular brands they could not achieve before. At little or no cost using platforms like Twitter, Facebook, LinkedIn, and Google+, social media can have a real impact on small businesses using the following:
- Upbeat posts about your product
- Smart gifts in exchange for likes or retweets
- Regular updates and monitoring of your success
Connecting customers to your SME website
By using social media to link to you small business website, You first inspire them through your social channels, then connect them directly to your website to make the sale. It’s that simple – and effective.
The strength of social media is that it helps businesses reach customers and engage on an informal level – and when they are just chilling and perhaps not intending to shop. This means that they are in the ‘inspire me’ stage and rather than selling to them, you just engage with them.
Social media is also very powerful because it often encourages people to become ‘influencers’, by recommending products to their friends – and everyone knows that this is the best endorsement a brand can get! If someone’s friend suggested a business to them, they would likely look into it.
Ensuring your website is ready for visitors
So when you direct customers to your website, you want to make sure that all of the brand personality that you have displayed in your social media posts shows up in your account. small business website design. Some tips to help you do this are:
- Write down ideas for the look you want
- Think about your brand personality
- Use social media’s personal touch with easy-to-find forms and contact info
- Make your website as easy to navigate as possible
So ‘join the conversation’ (as they say in business) and gain social media knowledge so you can reap the many benefits that await, through customer service and brand management.
Small businesses can’t miss social media.
Martin Crutchley is a tech and digital marketing enthusiast in his 20s who enjoys the odd cup of earl gray and climbs things really high on the weekends, you can usually find him on the web at website.bt.com share insights and musings regarding other industries.
