Anyone who enters your business comes away knowing that you are a professional – the best at what you do. But what about the people who never make it through your door? How can you dazzle them with your wealth of knowledge and acquire their habits if you’ve never met? That is easy. Engage in one of the most effective marketing techniques of twenty-first century content marketing.
If you’re not familiar with all of these important terms, “content marketing” involves creating quality online content that will educate and entertain your customers, earn their trust, and, if all goes according to plan, motivate them to choose your product or service. . It really isn’t complicated at all.
Why Does Content Marketing Work?
1. You solve a problem
The lion loved Androcles because he pulled the thorns out of his paws. Potential customers will equally thank you for offering solutions to their own problems and questions. If your product or service delivers the perfect answer, you’ll win new clients, positive word of mouth, and a reputation for caring about the public you serve.
2. You are the expert
Over the years, Dr. Phil, Judge Judy, and countless other “experts” have been welcomed into the living room by adoring fans who take their every word as gospel. Luckily, you don’t have to have your own television show to be known as an authority in your field. By producing insightful content filled with accurate, important, verifiable and “exclusive to your site” information, you can establish yourself as the “go to” person in your field and earn stars. online reputation.
3. You are consistent
By consistently producing great content, you’ll develop legions of loyal followers who will genuinely anticipate your latest offerings. By being a reliable source of information, they will perceive you as reliable. And if they can count on you to provide quality content, they’ll feel like they can count on you to provide great service, too.
4. You evoke emotion
Many purchases are motivated by emotion. By reaching your online audience through your content, you can evoke an emotional response from your readers–an emotion that can only be satisfied by acting. And if you have created your content well, that action will involve acquiring your service or product.
5. You can be trusted
By engaging your readers through smart content, you become more than just a nameless, faceless company. Great content has the power to turn you into someone they know and trust–someone they feel comfortable doing business with.
6. You can be contacted
These online conversations are not a one-way street with you talking. By allowing your followers to respond to your content, you create valuable exchanges that will help you learn invaluable information about your customers’ needs, allow them to ask questions directly to you, and work wonders in forming positive relationships.
Don’t wait for your customers to come to you to be blown away. Captivate them wherever they are–on their laptops, tablets and phones. Content marketing is an inexpensive and effective way to win their respect–and get them through your company’s doors.
How has content marketing proven effective for your business?