They say that the hardware is important, and the software is just as important. But on the business side of all things technology, marketing, and corporate branding are just as important. You need to give your company a great identity that will resonate in the minds of the people who will hear your brand or company name.
There’s no denying that some companies choose to rely on memorable, simple, and organic sounding names to appear more approachable and trendy compared to their elaborately named counterparts. Check out these fruit-inspired tech companies and the gadgets or services that make them familiar.
Apple Company., formerly known as Apple Computer, Inc. is a multinational corporation headquartered in Cupertino, California that is responsible for designing, developing, and selling some of the most advanced technological products in use today such as the iPhone, iPod, iPad, Macbook, and Mac Pro, among others. As if you didn’t already know.
Raspberry Pi is actually a project meant to help kids build small, inexpensive computers that they can use to learn programming. All of the founders are involved with other companies, so they recently created the Raspberry Pi Foundation to turn ideas into reality. The device, also called a Raspberry Pi, is a credit card-sized computer (actually a chipboard) that plugs into a TV, keyboard, and mouse that can be used for many simple things similar to how a desktop PC works. such as word processing, playing games, and listening to music or watching videos.
BlackBerrys is a trade name of Research in Motion Limited (RIM), a Canadian and telecommunications and wireless equipment manufacturer services designed for business telephony user. Founded in 1984 by Mike Lazaridis, an Istanbul-born Greek who migrated to Ontario, Canada with his family. RIM came up with the name BlackBerry because someone pointed out to them that the little button on their product looked like a blackberry drupe, and that was because the device was black.
cherry company, now known as ZF Electronics after its acquisition by ZF Friedrichshafen, is a German company that provides a wide range of electronic products such as computer keyboards, snap-action and rocker switches, magnetic sensors, controls, and specialty automotive switches. Its offices are located in various parts of the world, namely, Hong Kong, Australia, France, Czech Republic, India, United Kingdom, Mexico and the US. The company was founded by an American named Walter Cherry in 1953.
Papaya Studios is an independent video game developer based in Irvine, California. The company has released titles for various game consoles such as Xbox 360, Wii, PlayStation 3 and 2, PlayStation Portable, and Nintendo 3DS and DS. They are responsible for releasing games under popular series like Ben 10, Toy Story, Coraline and Top Gear. The official site also mentions that Command & Conquer: Red Alert 3, Medal of Honor: Airborne, and LOTR: The Battle for Middle Earth 2 were outsourced to the studio by their respective producers.
Can you name another tech company named after fruit? Vote in the comments section below!