Out of the many major fashion e-tailers in India, the above is arguably one of the most ambitious in its customer experience approach. The Aditya Birla Group’s website currently houses more than 120 brands including exclusive celebrity brands such as SKULL by Shahid Kapoor.
Since its launch in 2015, the online platform has gradually created a niche focused on fashion and lifestyle, a platform where you can follow trends and not just pick up a product and check it out.
It’s all about fashion, as dictated by the website’s motto. Here are the 5 cool features above that make it more than just a regular garment selling site.
In the frenzy of discount items and flash sales, sites like these remind shoppers that fashion is about more than availability at the end of the day. The day section view splashes out on the intro page and leads the browser to a mix and match or new eclectic outfit.
Fashion tips and education snippets are always welcome. These daily features are curated for men and women separately and presented based on the latest trends.
Expert Advice and Trends
This site takes its fashion advice duties very seriously. Images of heavy cutouts of what’s hot for what events are a common feature. What are the celebrities up to? A constant stream of updates on what desi and Hollywood celebrities are wearing keeps the above fashion news content fresh.
That’s when 3D technology came into use. We have all seen the many online shopping related horror stories on the internet. A form-fitting red carpet dress like a baggy tunic or a summer skirt that ends up tight fitting is a scenario we want to avoid. Abof went on and introduced a virtual reality based tryout room feature where you can select an avatar, add your specific sizes, and try on the clothes on show.
This feature is rolling out on only a few products for now, but it’s still a great initiative to take away one of the uncertainties of online fashion shopping. It’s also a great way to explore new styles that you were hesitant to try before.
Personalized Home Page
abof remembers what you like and can be the fashion consultant you’ve always wanted. By tracking your choices, the website creates a customized framework of fashion tips and advice that blends in with your personal choices. With strong AI support, you can enjoy some relevant information tailor-made for you.
abo currently houses some of the top brands in the country. Aurelia, Rainbow and Biba are some of the most trending names women’s ethnic clothing. If you search footwear for men, currently there are nearly 3000 different designs. The best part of the product displays above are the short style tips that suggest the perfect pairing of the pieces seen with other matching outfits.
Shop and explore is the theme above. Its new features open a window to limitless fashion possibilities for the discerning shopper, and everyone loves it.