Marketing is a very complex industry. This includes research, content and advertising creation and all further communication between the company and their prospects, prospects and customers.
In the corporate world, where millions of new companies are founded every year, marketing campaigns have a very special place. It is for this reason that we created this short guide that will explain to you how to create an effective marketing campaign, step by step.
Research and idea generation
Ideas float everywhere around us and great marketers are highly skilled at taking notice of them and turning them into powerful marketing campaigns. Beginners need to start with a complex research that will analyze the desired market, the results of previous campaigns and the company’s main competitors.
The ideas that come to your mind should be added to a table or board with multiple columns, which you will use to develop them into topics. For this task, you can use a simple excel table or an app like Trello, if you plan on assigning different team members for each part of the idea generation process.
Every marketing campaign must have precise, measurable and measurable goals. You have to add it to another excel table. Accuracy is very important when it comes to goal setting, therefore placing “increased sales” as a campaign objective is unacceptable.
When setting your goal, you need to make it measurable (by adding the desired number) and add some sort of due date, which will allow you to track its achievement over time.
A 30% increase in sales in the next three months” would be a good goal formulation. In order to track your campaign goals, you will need to use different types of analytics software, depending on the marketing channels you use.
When it comes to digital marketing, most people use some of the following apps: Google Analytics, Facebook Insights, HubSpot Marketing Software, etc. You can also use tools like Maptive for visual analytics. Using a special mapping tool, you can map addresses from excel and easily identify new trends and where your customers are.
Build landing pages
All advertising and promotional materials should provide your prospects with a link or other type of contact that will take them deeper into you sales channel. These landing pages need to be built and tested, as they are the most important tool for measuring the success of your campaign.
The landing page should describe the product or service you offer more closely and should contain a call to action that will convert your prospects into leads and customers. Of course these pages need to be tested and followed closely in Google Analytics or other applications you use to measure campaign results.
Choose a marketing channel
To convey your message, you can use a variety of different marketing channel. Today, most people decide to promote their brand online, as digital marketing channels are powered by very detailed free analytics. Digital marketing channels include: Facebook Advertising Platform, AdWords advertising, advertising on other social networks such as Twitter and LinkedIn, email marketing (newsletters), etc.
There are also many other analogue channels including: TV and radio commercials, PR stunts, flyers and other guerrilla marketing tactics etc. Channel choice primarily depends on your audience’s preferences, behavior and various demographic factors.
Create advertisements and commercials
This is probably the most creative and most fun part of running a marketing campaign. The ad you create needs to target the specific interests that your ideal buyer has and their message can be presented in a variety of different media forms. This step also requires a variety of tasks that can range from typing simple text to filming commercials and directing short video ads, but also printing promotional merchandise and creating attractive retail display.
A good ad can be a simple 140-character Tweet, as well as an expensive video featuring some of the most popular celebrities. The same goes for the bad. That’s why you need to turn your creative and innovative thinking on in this phase, or hire an agency that will create ad content for your campaign.
Marketing campaigns are not specific to branding and product launches. Companies that treat every promotional activity as a marketing campaign, make their job much more transparent and easy which is why their marketing strategy is much more effective in essence.