If you want to make Twitter work, there are lots of different metrics you can look at. Your followers, your Klouts, you name it, you name it. One that I believe shows in the best way how much your followers trust and engage with you is a click. That is something that is difficult to fake or fake that I have found.
Recently, after reaching over 1 million updates sent through Buffer, one of the most interesting questions is to see if people start clicking more links from using the App.
What is Buffer?
Buffer allows you to queue Tweets. These Tweets will then be best posted to you at the optimal time of day.
What I like to do here is read about 30 minutes every morning of all my favorite blogs. Whichever post I find useful, I can put it in my Buffer and it will post nicely at the best time of the day.
How Can Your Twitter Performance Improve?
Looking at all the users who have started Buffering their Tweets, the results have been amazing:
“People starting to Buffer their Tweets 200% increase in clicks on the links they post within 2 weeks of use. Amount double retweets average. Eventually Buffer users increased their follower count by an average of 104 followers within 3 weeks.”
Now while knowing your performance on Twitter can improve significantly, scheduling Tweets does a lot more than that. What is the reason for this influx of clicks?
1.) Release your Tweet at the optimal time
From analyzing Buffer users’ Tweet patterns, the most important aspect of getting more clicks is Tweeting at a better time according to research. Buffer selects 4 default Tweet timings which automatically increase the click rate.
Personally I am someone who reads very late at night or early in the morning and by loading everything into my Buffer I can take advantage of this very comfortably.
2.) Increase Your Daily Tweets
The second result of the study showed that if you could simply Tweet more often, your clicks and retweets would increase dramatically as well. So by allowing you to add Tweets to your Buffer from anywhere and with just one click, users can get more content in front of their followers.
Research shows that users will increase their Tweeting by about 150% and take advantage of it.
You can do this through a browser extension for Chrome, Safari or Firefox with just one click
Or even Buffer your retweets directly from Twitter.com
Why You Should Build Your Twitter Network?
The general finding is that anyone who starts Tweeting more often and at better times will also increase their influence on Twitter. Measured through Klout, scores rose by an average of 3.5 points in the first week of use.
Having a strong Twitter network has helped me in many ways in the past and here are some ideas of what you can do with an engaged Twitter audience:
1). Get feedback from your followers on ideas and projects
2). Find jobs through your network in your niche market
3). Amplify your voice for the content you distribute
4). Help and promote others to achieve their goals
What do you think about the results of Buffer in increasing clicks, retweets and followers? How do you Tweet? Please leave your comments & suggestions below.