There is a difference between real-time marketing and scheduled posting in social media niches, especially on Instagram. Form marketing deals that are shared in real-time with followers on Instagram. This type of marketing has the benefit of soliciting a quick response from the targeted audience.
The information shared here is breaking news, current events, trending topics and other customer actions.
Understand the nature of real-time marketing on Instagram
The surprising part is that you are also doing real time marketing without knowing it. If you are savvy about social media, it is proven that you have done real time marketing as given below-
Triggered emails –
Check your email settings and look for the section that says automatic responses. Yes, auto response is real time marketing. If someone contacts you via email or follows you, an automatic response can be sent from your email.
This is an example of real-time marketing that you unknowingly use every day. An automated response can be a thank you note or a special discount or offer that you want to give individuals to follow you or contact you.
Reply post –
When customers post comments on your posts, you often respond. However, in most cases, you always reply to comments where people complain about your services or products. This movement is another example of real-time marketing at your disposal.
This marketing helps you engage with users and hear what they have to say about your product. This movement is one of the most profitable real-time marketing strategies you can outreach to your customers.
Respond to or cover the latest news –
Breaking news keeps users engaged, and when you enter your thoughts and opinions on the latest news, you automatically become part of the conversation being shared. A wider audience sees your conversations and you get a stream of followers based on what you have to say.
You can comment on something meaningful so that people can gauge your awareness and opinion on a particular topic. You can also create content about current events and share it on Instagram too. This movement boosts you Like4Like views, and you also get more followers.
Now, you know you are part of real-time marketing when you make the above moves on social media especially Instagram. However, when it comes to real time marketing, there are certain pitfalls you should be aware of.
When you create a social media strategy for Instagram, it is important that you know the pros and cons of the strategy. The target here is to keep users and subscribers engaged. Campaigns need to be efficient so that you can efficiently reap business benefits from them.
Now, the question is what are the pitfalls of real-time marketing on Instagram and how to avoid them?
Don’t fall flat with your targeted audience with your campaign –
One of the biggest mistakes with real-time marketing is that you tend to fail with your campaigns. Remember in real time marketing you can’t plan. This means you can post something that works really well or falls flat on your face. Instagram dm online definitely a great choice for your business growth.
Some posts don’t resonate with your audience and in the process don’t work well for your business or brand. This is where you should remember the above. Even if you focus and work on a real-time marketing strategy, there are some posts that won’t elicit the response you expect.
Timing is one of the most important elements of dealing with real-time marketing on Instagram. It is very important for you to time your posts or advertisement in such a way that they are neither too early nor too late. The post must be issued at the right time.
The timing has to be right, and everyone has to be online to see your posts. If you post content late, no one will notice. Of course, practice will make perfect!
Real-time marketing may not be high-quality content all the time –
You should note that real time marketing may not be of high quality all the time. You will react to things other people do instead of posting valuable content. It’s wise for you to always post valuable content first and not rely on real-time marketing to do it!
In conclusion, experts say that real-time marketing gives you two advantages. The first is that you get instant gratification and the second is that you are forced to study your Instagram followers even if you don’t do well with your posts. It encourages you to make changes in strategy for better response and results!