It’s funny because it seems like the more technology evolves and infiltrates our lives, the more we lose personal touch with our customers or prospects. In an effort to get more done in less time, it’s easy to turn to technology to automate what we do, but when we do, we miss the personal, genuine connections businesses need to grow and thrive. Instead of using technology to keep your customers at arm’s length, you can leverage it and use it to interact, educate, and create happy customers.
Here are 3 high-tech tools you can leverage to build great connections and increase engagement in your business:
I like Hootsuite for Twitter because while it allows for some automation like scheduling Tweets, it lets me track topics and people I’m interested in, then interact and build relationships. I can thank people who have shared blog posts or Tweets I’ve posted or seen who mentioned me. I can view conversations on topics that interest me and join them. I can find people in my niche and connect with them. Hootsuite is the perfect tool because it allows you to take advantage of great technology and quickly build great high-touch connections with people from all over the world or down the road.
2). Video Emails
It’s a high-tech tool that I love for engaging customers, creating trust and rapport, and building long-lasting business relationships. The power of video email is immense as your face and voice are combined with a branded template and a link to any website or URL of your choosing. This makes traditional text email pale in comparison, even when the copy is killer. This is one way to stand your ground above your competitors.
3). Video conferencing
Video conferencing is a great high-tech tool where you can make very personal and touching presentations with 1 person or 100 people. The possibilities here are endless. You can connect with customers and guide them through your product by sharing your screen with them, letting them ask questions as you go. You can do big presentations for your team, company or potential clients. You can hold question and answer seminars with your customers. I could go on and on with different ways to use video conferencing. This is one very powerful high-tech tool that is very attractive and is second only to doing dynamic live presentations.
I’m all for leveraging and embracing technology to increase efficiency but not at the expense of personal connection. Be sure to check out these high-tech tools to create a high-touch connection with your customers that will leave them amazed and coming back for more.