What is content marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience — and, ultimately, drive profitable customer action.”
– Joe Pulizzi, Founder, Content Marketing Institute
Gone are the good old days of traditional marketing. Trends these days revolve around content marketing.
Are we surrounded by content marketing misconceptions? If so, let’s clean things up today!
1. Content marketing is an easy way to appeal to the masses
The world is a big place. It’s not just you and I blogging or promoting our content, there are millions of them out there trying to do the same.
Of the total number of websites worldwide, WordPress itself comprises around 30% of the content management system.
“Content marketing is the gap between what brands produce and what consumers actually want.”
As a blogger you have to make sure to bridge this gap.
2. Content marketing is only for B2C or only for your audience
You can increase the power of your business online by playing smart. Your content should be informal, friendly and engaging. Content though shouldn’t be manipulative. Generating the right content can help you achieve that ‘Shoot two birds with the same arrow’.
3. Content marketing is cheap
The Internet is a free resource, a the best way to learn affiliate marketing but everything on the internet is not free right? SEO tools, WordPress tools and software to edit your content do come at a cost. It is important to use your time and resources wisely to create successful online content.
4. You will get quick results using content marketing
Obviously expect quicker and instant results once you’ve invested in something. Trust plays a very important role to win over your customers. Content marketing is more about developing healthy relationships with your customers, understanding their needs and fulfilling them with your promising content.
5. Your business is not suitable for content marketing
You may think that your business is too boring to get into content marketing. But imagine, wouldn’t this be a better opportunity for you to target your customers online, while others in the same business aren’t. You can also focus on topics related to your business and not just your products.
6. All content created online is content marketing
With Thousands of blogs online, don’t you think the hard part is getting on the first page of Google? You need to be updated, trendy, work on creating your content as well reuse it as and when necessary.
7. You can’t measure the value of your content
Why not? Obviously, you can! There are tons of tools on the web to help you with content analysis. Google Analytics is most often used to measure data and traffic on websites.
Few business owners track their content and work according to their strategy. It’s important not to underestimate your content results and analytics.