They say that no publicity is bad publicity. Getting people talking about your brand is the best way to market your product. By engaging them in the online conversation, you’ll get a buzz going around your brand and get them ‘out there’ and recognized in the online world. Many brands have found that leveraging social networking sites is a great way to get people talking about you. Here are 5 tips for engaging customers in online conversations with your brand.
Social Networking Sites
Social networking sites like Twitter and Facebook are great marketing tools for your business. When people are on social networking sites, they relax and find themselves discussing everything from what they did on the weekend to their favorite brand of nail polish. Heaps of different brands find that through social networking channels they become well known in the online community and you will find all kinds of brands from Nike to Vistaprint on Twitterengage with their customers in a way they couldn’t with traditional advertising channels.
Blog articles are a great way to get people talking about your brand online. Starting a blog about the product you are trying to sell will attract people who are interested in learning more about your product. Because blog articles have a comments section underneath, it allows people to really engage with what’s being presented and before you know it, they’ll be talking about your product.
Combine Your Marketing Channels
By leveraging a number of different online marketing channels, you can create links from blogs, to social networking sites, and online advertisements to get the most out of your brand. The more people see your brand and products, the more they talk about it, and the better it is for your business. Don’t just think of using one online marketing channel, use all of them for maximum efficiency and to really get people engaged with your brand.
Creating a LinkedIn Company Page can bring a lot of business your way and get more people talking about your product and bring your brand to the forefront of people’s awareness. You can grow your company by connecting with other businesses selling the same products and get more people talking about your brand on the internet. Get your employees to join LinkedIn as well and spread the word further through their network.
The online world is all about community. The best way to engage people with your brand and get them talking about you is to grow a community around your product. People love being part of online communities and by creating a community for them to be a part of you will cultivate relationships that will span your brand and products. They’ll want to talk about it, just as people love to chat when they’re in a coffee shop.
Kim Blair loves to write, spends time with his two children, and advises small business owners on how to run a successful startup business. He has worked as a business consultant for ten years.