Let’s face it: no marketing strategy is technically “new.” Most build on old strategies that have been around for years, but are tailored to meet the needs of business owners in today’s world.
As we learn more about what customers want and what marketing techniques work best, we can harness the power of the digital age to come up with some new strategies that work. In 2018, it’s all about targeting your audience with the following marketing strategies.
Conversion Rate Optimization (CRO)
You must have heard of it Search Engine Optimization (SEO), but you’ve probably seen the element of Conversion Rate Optimization (CRO) even if you’ve never heard of it. Common elements of this practice include calls to action (CTA) and landing pages. CRO is focused on making your content convert visitors into people who take action in a certain way.
CRO is an important marketing technique that you will want to implement right away, and not just to get more sales. The CRO element gets your visitors to do something useful, like sign up for a newsletter or show interest in your business in some other way. You’ll have better prospects, effectively reducing the need for marketing in other ways.
Click here to learn how to convert real estate leads become a paying customer.
Product and Service Personalization
Personalization of your website, products and services is a must an important part of your marketing strategy in the coming year. People like to feel important and special, especially when interacting with businesses. Think of Coca-Cola’s personal name can, for example. It’s such a simple idea, but it effectively creates buzz around the product by getting people excited to find their name on the can or the names of their loved ones.
Think about small ways you can implement this in your business. Write a personalized email to newsletter members thanking them for signing up. Or, even better, create a personalized video where you greet a customer by name and mention parts of the conversation you had with them on a Skype call. You can even use a script to place customer names on your website’s landing page.
Responsive design
In 2016, more people shift from desktop to mobile devices to access the internet than before. The truth is you can’t afford not to have a mobile responsive design for your business website. But how does responsive design affect marketing?
Think about how you would feel if you wanted to make a purchase on a website, but you couldn’t access your desktop computer. So you go to the website on your smartphone, only to find that the design is so skewed you can’t even go to your shopping cart. You will leave without making that purchase.
Simply put, without having a mobile responsive website design, you can potentially lose a lot of sales. It may not be an obvious marketing technique, but it’s definitely an important one.
Auto Chat
When you open a website and a chatbot appears, you may decide to use it or not. However, this seemingly small technique turns out to be a big one that can help grow your business. The fact is, by placing a chatbot on your site, you’re giving people a quick way to ask questions and get support without doing any digging around the site.
Chatbots can effectively increase your sales by targeting what current and potential customers need or want to know. You can use it to suggest products based on visitors’ answers or direct potential customers to provide their phone number or email address so you can help them further.
Analyzing Customer Behavior
Knowledge is power, which leads to success. If you don’t know what your customers are doing, you won’t be able to find ways to get them to do more.
Using Google Analytics or other analytics programs to find out your bounce rate or the most visited pages people have on your website can effectively help you change your strategy to entice them to make a purchase. These behind the scenes marketing techniques help you learn about your customers so you can improve your sales funnel.
