With the right customer acquisition techniques, you can easily build your business and bring in new clients. Unfortunately, too often, people ignore this and think the customer will find their own business; As a result, they failed to grow their business.
However, with the right techniques, not only can you find new customers, but you also don’t have to spend a fortune to do so. You have to think outside the box with five customer acquisition tactics you may not have thought of before.
From mouth to mouth
Too often, people will rush online and try to market their products and services. Other times, people will put up a sign in front of a brick and mortar location. Although these are two very good strategies, if you are an established business owner, you need to try to find customers through word of mouth. Think about it, your best bet is to ask people who are already satisfied with your product or service. Then, when they tell their friends about it, not only will you not have to spend any money, but you’ll see people coming through the door, all with minimal effort and.
However, for things to work smoothly, you have to offer incentives to current customers who refer new clients. For example, you can run a contest where some referrals can give you vouchers for a free or discounted vacation, you can get those vouchers for less than you thought through sites like GetUpandGo.com. This will incentivize your current customers to pass your name on to their friends and family.
Free
If you have the funds, you should consider a giveaway. With this, you can not only create buzz about your offer, but you will get customers almost instantly. Of course, if you take this path, you’ll want to invest your money wisely; otherwise, if you just give away your product to random people, you will be wasting valuable marketing dollars. On the other hand, if done wisely and carefully, you won’t end up with any problems.
Press conference
While people often use press releases for SEO, they often forget the potential for instant site traffic. Remember, when you have a well-written and designed press release, you can get people interested in your product or service. Ideally, unless you have experience writing press releases, you should hire a professional who can put together the perfect press release. When you do this and offer a link back to your site, you will see a short term increase in traffic to your site. Provided you offer a practical and attractive product, you should make a good profit from this venture. Not only that, in the long run, if you have a press release, you will help your online presence, including your search rankings.
Guerrilla marketing
Often misunderstood, guerrilla marketing is an excellent and cost-effective way to find new buyers. Unfortunately, many small business owners waste money and don’t get the results they want. To avoid wasting money and time, you’ll want to know your audience and come up with a viable strategy for marketing to potential buyers.
Some ideas include handing out flyers on the street, giving people free samples, or even a publicity stunt. Provided you know your audience and choose a busy time of day to do your marketing gig, you will leave the event with a slew of new clients.
Google AdWords
Now, if you’re afraid to spend the cash, Google AdWords not right for you. However, if you’re looking to find new customers within days of starting your business, you’re in luck. In fact, whether you are a lawyer, gardener, plumber or run any other type of organization, you can attract clients within hours of starting your website and business. To get started, you just need to register an account, create an ad and set it to serve. Once you do, you’ll want to monitor your traffic and see which ads are working and which are failing to create a buzz. Luckily, once you can understand the process and what works for your company, you’ll find new clients easy.
It’s never been easier to find new and excited customers. However, if you follow these five tips, you will understand that you have to think more deeply about the situation at hand. Luckily, when you do, you’re going to be a huge help in your cause, and your business is likely to bring in new clients from all over. Otherwise, you will struggle to run a profitable company.
Brian Levesque is a marketing consultant for small businesses in Florida. In her spare time, she sometimes writes articles detailing some free tips and advice to help people get started. You can find out more about Brian by visiting him Google+.
