Entrepreneurs understand that a great idea that has no way out is a business that doesn’t have wings to soar. Management of the marketing plan is so important to success that it is one of the main investments that ensures the most optimal returns. It must be systematically reviewed, rethought and updated. While traditional marketing has lost its original appeal, a new wind of marketing is taking over the business world through Social Media and Networks.
This is marketing based on cooperation, collaboration, exchange and support. It is the feeling of advertising that brings people’s hearts to minds and creates bridges instead of separation. It is supportive marketing, conducive to connection and expansion with guaranteed success for results.
The New Awareness of Marketing is a way that values uniqueness and togetherness as a way to succeed with a sense of well-being for everyone. Here are 5 creative ways to fun promote your brand, using New Consciousness Marketing or Collateral Creative Marketing. Trust your business with a collaborative engine and run it like a champ!
1 – Social Media Collaboration Contest
Connecting on a deeper level gives truth to the relationship and thus meaning to the path. When people come together to create fun, everyone, individually, wins. Companies and small businesses that have understood the power of connectedness and creativity have realized the tremendous power that lies in collaborative endeavors. When the ingredients are sharing kindness and good times, then the goals are compatible. The Collaborative Contest offers a platform for brands to share their image through a game-like venue. It is perfect for attracting a new audience and sharing clients. Everyone benefits from new connections through the power of the “6 degrees of separation” principle and gains exposure, links, reliability and market.
2 – Blogging, Offering, Sharing
The power of giving is exponential. There is tremendous value added to your brand when you are willing to offer a piece of yourself. Be willing to create posts that you fully dedicate to your audience. To turn your time into sales, you have to translate yourself into something people want. Blog, offer and share yourself without expecting anything in return. Offer your space to guest bloggers who align with your vision and message and support their own sense of self. Give what you know about yourself and show it in concrete terms.
3 – Virtual Space, concrete steps
Conferences and summits are a great way to share vision. Creative marketing through virtual events that offer a space for people to learn about you is perfect for minimizing costs and maximizing your exposure. Set up a virtual salon with people in your field or outside of it. Create space for those you want to connect with by sharing messages on your own brand front. People remember experiences as well as names associated with experiences. Create an experience and you will write your name in their heart.
4 – Expertise sharing platform
People who are willing to pay for a product and/or service are also looking for ways to ease their lives, find solutions to personal or professional problems, and ultimately connect with those who can answer their unanswered questions. Create a Expertise Platform where you put yourself as the guide and where you share your “How to solve” columns or creative “Free Tips” articles. Be a solution maker for others and you will become a reference in their book of life.
5 – Systematic forwarding idea
A small step that can help you gain immense fame is the “Systematic Passing Idea” model. Used by those who want to be the link between creative minds and inspiring ideas, it’s the simplest step you can take to make it happen. Use your email list and once a week, collect 10 articles you’ve read on the internet, about almost anything and anything you personally like. Choose the one you think is the most amazing. They can be related to your field or not at all. It’s simple information you find and strong enough to sway your curiosity.
They may not be articles written for your area of interest, but you may be a chain away from someone who could benefit from them. Social Media clearly addresses that need on a much broader scale but does it on your level, giving you a way to share so much more than just your brand. This allows people to relate to you through your interests, tastes, hobbies and likes. Like-minded people are a powerful way to meet fateful people.
Image Credit : idiva