Marketing is not the only part of a company that is needed to promote products. It is a creative space designed to envision the possibility of connecting an audience to a concept and empowering these concepts with power so that your potential clients become your actualized success by staying true to your product, service or name.
Creating trust means sharing extraordinary experiences that tell a story and provide emotional feedback. Experience Marketing is a marketing approach that directs awareness to feelings and emotions. It invites potential clients to learn about the product or brand from customer experience which always has more value than a traditional sales speech. Let your audience experience your services or products and give them memories of who you are and what your brand means.
Sponsor an experience for your client & you will be the first chain of a powerful marketing campaign founded on emotional emulation and empirical memory.
Here are 4 tips to help you turn your potential customers into powerful referral links that support your marketing credibility and ultimately promote your business presence.
1 – Treat Your “Not-Customers” as “Always-VIP”
Whatever you want to create in the future must be an experience in the present. New VIP clients are potential clients who have been systematically reminded of their own uniqueness, significance and value. Give space for your potential clients to be nurtured as individuals. People are more likely to respond positively to marketing campaigns when the messages sent touch their emotional self more than their intellectual self.
2 – Connect your existing customers with your potential customers
Create space for your clients to talk about you in a dynamic way. Testimonials have always been a great marketing tool to connect people to products. But because written testimony is of little value compared to emotional engagement, it’s important to offer creative ways to provide space and experience for people to share their personal stories and empower them with trusted messages promoting your name.
3 – Engage in dialogue, provide great listening
Active listening has always been one of the most powerful assets of exceptional leadership and in building a loyal customer list, it also comes as an important tool for improving the customer experience and even changing the minds of temporarily dissatisfied customers. Devise creative ways to interact with your audience and provide one last chance to be heard and understood.