Let’s say you own a business or you plan to do one start one. Regardless of size, one of the most difficult and most expensive things about doing business is developing a recognizable and enduring brand – that’s why we have marketing method. But if you own a business, you know that traditional marketing techniques – advertising, flyers, and radio and television commercials – can eat up a budget quickly.
However, with hard work and dedication, you can make your business widely known for much less money than expensive advertising requires.
Here are some suggestions for doing just that:
1. Make Customers Your Priority
Customers who feel valued and accepted will provide repeat business. Plus, they’ll help spread the word about your product or service. In today’s social media world, a single customer experience, good or bad, can be shared instantly with a wide audience, which can damage or enhance your business reputation. You don’t want to be that company hate people.
If customers come to your social media channels complaining, own it. Apologize, express empathy, then offer to make things right. Not only will current customers appreciate your willingness to respond to their unique situation, potential customers will perceive you as an ethical and honest businessperson.
Become famous very good customer service is one of the fastest ways to grow your business, especially among busy consumers who don’t have time to do extensive research. Always respond quickly to customer problems; doing so will help boost your brand, which is the equivalent of free marketing.
2. Connect with People
Wherever you go, you should try to connect with people and represent your business. That means you have to be your best self, both in public and online – but hey, it costs nothing!
For example, you could join your local Chamber of Commerce and go to a monthly lunch to shake hands and grow your network. You could also attend community social events and become an active volunteer for a worthwhile and visible cause that has a positive impact on your community – this might include being on the board of directors for a local non-profit organization. You also have to be active social media platforms. Grow your fan base by posting interesting content related to your business, but also share (politically correct) memes and jokes that draw people in.
The more they enjoy it, the more they will share it, exposing your business to exposure. Comment on your customers’ posts, thank them for their business, and ask them how they enjoyed their purchase. By making friends, you will also get subscribers!
3. Learning and Teaching
The best way to attract new customers to your business is to have free informational sessions that educate consumers about your industry. However, to get people to listen, you need to be perceived as a true authority in your field, and to achieve that, you must be committed to lifelong learning.
For example, you could attend a free trade show or mini-course and then share the new tips and tricks you’ve learned, whether through a class you’re hosting, a webinar, a blog, or an informational video on your website. Today’s consumers expect frequent updates and a constant flow of knowledge, and establishing yourself as an expert in your field will increase word-of-mouth referrals. Cost? Only in terms of time and effort, but not in terms of money.
4. Be Great and Friendly
Let’s face it: There is a lot of competition in the market, and consumers have a choice. While many others may be running a similar business to you at competitive rates, you have the opportunity to stand out from the crowd by showing up related personality.
Whether you’re replying to an email or talking to a customer on the phone, be open to feedback and genuinely friendly. Always stop to chat with customers and show a genuine interest in their experience with you. Try to be someone who makes them smile!
In too many industries, people seem aloof and only care about money. Do the opposite – show true commitment to others! Imagine two restaurants, both serving equally good food. Where would you rather eat – in a restaurant with cold, distant waiters or in a place where the staff make your day? Which would you recommend to your friends? The answer is more than clear.
There’s a common misconception that you need to spend a lot of money to get your business noticed, but that’s not true – there are other options. Instead of blowing your budget, try doing things that business people usually take for granted. This means caring about your customers, connecting with people, teaching them the valuables, and giving them what they want, all while being pleasant and friendly. The results may surprise you.
The main thing is:
You are the face of your business. By making a personal investment of time and effort, you can earn and continue to grow customer loyalty over the long term. And you’ll save a few dollars along the way.