One month into the new year, and with it comes a new wave of online advertising strategies. The internet is a constantly evolving beast, so it’s always important for businesses to stay up to date with the latest marketing trends and techniques.
It goes without saying that social media is at the forefront of online marketing today. Almost everyone has some form of social media account, whether it’s Facebook, Twitter, LinkedIn, Google+, etc. That is why many companies use the platform to promote themselves, and with good reason. Social media is huge, with tremendous potential to grow one’s business.
You should set up your own social media accounts (and if you haven’t, do so right now!), but you also need to make sure you stay on top of them. With that said, we’re looking at three tips for you to follow on your social media journey throughout 2014:
Don’t Ignore Any Social Media Channels
You may like Facebook over Google+, but you have to make sure you treat each social media platform equally. Keep in mind that some people don’t use certain social media, so what’s posted on Facebook might be missed by someone who only uses Google+. And yes, there are people out there who don’t have Facebook!
Also make sure you don’t just replicate the same content for every social media channel. You have to make sure you focus on the demographics for each platform, and create your content with that in mind. For example, LinkedIn is more content with a heavy focus on business while Instagram is more of a visual feast for the eyes.
Always Communicating and Responding to Visitors
If someone sends you a message, always make sure to reply!
Failing to reply to comments directly can damage the tentative trust between you and the sender of the message, which could result in losing their trade forever. On the other hand, responding in a timely and thoughtful manner can help build your business as a caring business. Making your company look more human always helps when it comes to generating sales.
Also, if you have negative feedback, then be sure to always respond to that as well. Criticism of your company can sometimes be hard to take, but a professional and dignified response can go a long way in enhancing your overall reputation.
Keep Everything Updated and Fresh
One thing that can be bad for a business is if their social media accounts look outdated and are rarely updated. This gives the impression that the company is unprofessional and shows a lack of concern for their visitors. Unsurprisingly, this can cause a business to take a sizeable hit in terms of sales.
You want potential customers to view your company positively from the start, so always make sure everything is up to date (especially contact details!). Even if you just post minor updates on deals or tidbits from positive reviews, constant updates reassure those searching for what your business is all about.