Since the dawn of the internet, there’s no doubt that email marketing has literally changed our lives, so much so that it’s impossible to imagine our day-to-day lives without our beloved inboxes. In fact, after being in mainstream business for decades, email marketing still remains one of the most cost-effective ways of direct marketing.
So why has email marketing survived and been popular for so long? The answer is simple – fast, affordable and easy. Email marketing has many other benefits, especially if managed properly and businesses remember to comply with email privacy laws, email marketing is likely to remain very effective for the foreseeable future.
To confirm your email marketing If the campaign is successful and does not annoy your target audience, it is important to understand the Personal Information Protection Act and more importantly avoid the dreaded ‘spam’ folder.
The number of daily emails arriving in our inboxes is increasing and according to the latest statistics, this number is unlikely to decrease anytime soon. We know that spam filters look for flagged words, but it’s getting harder for your email to get to someone’s inbox.
It is for this reason that it is very beneficial to complete a digital marketing course to learn all the finer details of creating and executing a successful email marketing campaign.
How to make your email campaign stand out
As email marketing is still so effective, organizations are constantly looking to create the most engaging emails, from subject lines to engaging content – competition is fierce. Email marketing is a vital element to your entire digital marketing campaign and there should be no room for sloppy designs, uninspiring content and most importantly – boring subject lines.
There are definite considerations that should be part of your email marketing campaign, from conception to newsletter to discount offers. Since a barrage of emails is a daily occurrence for almost all of us, when it comes to creating your own email marketing campaign, it is very important to keep the following in mind.
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Subject line
The subject line you choose can make or break your email campaign. As simple as that. Not only must it be interesting but it must also be short and to the point. Never underestimate the importance of a smart and interesting subject line.
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Minimalist approach
More or less definitely applies to email marketing. Modern society is constantly connected to their smart devices and spends hours a day online. So it makes sense when it comes to your email campaign – keep it simple and easy to read. This also applies to your email design.
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Opening statement
Make sure your opening paragraph in the body of your email makes a statement. Whether it’s a question or a fact, it’s important that the introduction or body of your email captures the reader’s attention. You may have been avoiding the ‘spam’ folder but the next hurdle to overcome is making sure your email stays open and read.
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Call to action button
The last thing you want is for your email recipient to simply close the email and move on to the next line in their inbox. Call-to-action buttons are an absolute must as they discreetly direct your readers where to go without much effort on their part.
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Instill urgency
Don’t be overly dramatic but try to create a sense of urgency for your readers to click on your call-to-action button.
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Solve the problem
Offer a solution for your email readers. Persuade your audience to keep reading by offering to solve a problem for them. Remember to first define what your target audience is looking for before offering a solution.
Where to go from here for email marketing
With lots of extras social media marketing the tools available today, and the addition of stricter privacy laws, makes sense as email marketing becomes less popular. However, this is not the case as thousands of businesses continue to deliver effective and highly successful email marketing campaigns.
When executed properly, email marketing still has the power to promote lead generation, influence purchase decisions and increase brand awareness. Despite these many added bonuses, email marketing remains invaluable in developing personal relationships with customers.
