Twitter is a great tool for connecting with other people, both for businesses and individuals. But did you know that your background image on these platforms can actually have an impact on your followers and possibly your business? Yes it can, so you want to make sure you’re using this feature as best you can.
First impressions are everything, and they are no different in the world of social media. The benefits of a good Twitter background can be measured not only by the number of followers on your page, but also by the kind of traffic conversions that happen because of something on your background.
If you are a business, this in turn can generate profitable profits from something very simple. Keep in mind, however, that this effect will really only appear from the initial view of your page as not many users will return to view your entire profile after the first interaction.
So what exactly goes into making a great Twitter backdrop? Let’s see.
Contact Information and Other Web Properties
By including additional contact information in your Twitter background, you provide information to users without having to look it up themselves. This could include your address, telephone number, website or hours of operation, as potential customers may need to know that information.
Both individuals and companies can also enter information about their other web properties. It will cover clickable button to Facebook, Instagram, your blog and more. You never know what followers might be interested in, so why not provide them with some options that can drive traffic to your site.
Images that Represent You or Your Brand
Having an aesthetically pleasing background is a pretty obvious way to spice up your page. For this element to be good, it doesn’t just need to look good; the image you choose should also represent your brand in a way that makes sense.
For example, if you are a Mustang parts dealer, you can have a Twitter background made up of specific auto parts or even outlines of tools and parts related to your business. You want something eye-catching as well as relevant.
Content Sharing
You can also use Twitter backgrounds to share content. If you have a special event or fundraiser coming up, create a graphic that includes the details of your event, and include it as part of your backdrop. With a little effort, you can get more participants or donors than without these extras.
You can also use promotional content. If your company has a new advertising campaign running, work on it in your background. It can promote your brand as a whole or even a single product; it’s really up to you.
The “Less is More” approach.
In today’s world, minimalism is highly valued. It is pleasing to the eye and connotes modernity, which can create a pleasant atmosphere for your Twitter page. Use clean lines and keep clutter out of the drawing. If there’s too much going on visually, it can overwhelm the audience, which won’t benefit your business.
Consistency
Not only should your background be consistent with the overall theme of the page itself, but it should also span multiple platforms. This means that if a user visits your Twitter page and then clicks on your website or Facebook page, they should be able to understand that it is the same brand that is represented. Brand consistency With a background it’s easy to do, and can have a big impact on your web presence and possible profitability.
It might be tempting to overlook the smallest details of your Twitter background, but a thoughtful and eye-catching image just might be what makes followers look at your page twice.
Photo credit: mkhmarketing through photopin cc
