Video content is the perfect way to keep viewers engaged and drive more traffic. The popularity of videos is evidenced by the fact that 78% of people watch videos online every week, and 55% watch videos online every day. However, to make a high-quality video, you must first write a good video script.
People’s expectations have reached new heights when it comes to videos. In order not to waste time on poor quality videos, your video content must be planned and created from well-written scripts. You don’t need a big budget, the script can even be made from a template.
This is everything you need to create a video script that your audience will love.
{ Base }
Let’s start with the basics of video script writing. These basics will show you where to start and how to journey your video script.
1. Know your audience
Personalized videos always perform the best. That’s why you need to define your target audience. Use Google Analytics and other data collection tools to gather information about your customers.
Find out your demographics, interests, likes, dislikes etc. Based on that information, you can figure out what types of videos they will respond to.
2. Determine the purpose of your video content
Every video content has a purpose. That purpose could be to educate, persuade, inform, entertain, sell, etc. That goal influenced the script. For example, if you want viewers to do something, you should add a CTA in the video. If not, you don’t need it.
When you decide on the purpose or goals of the video, your actions will be focused and it will be easier to write scripts.
3. Select a theme
The theme is what your video will be about. Developing a story needs to start with something. Starting from the selection of video themes. Based on the goals and interests of your target audience, you should brainstorm and consult with your team on topics that will interest the audience.
4. Select a central character
Engaging central character play is essential for a good video. If the characters are relatable, charismatic, or funny, people can fall in love with the video. Some brands create unique characters (rather as brand representatives) that appear in every video.
One such example is the iconic duo M&M – Red and Yellow M&M. After its success, M&M expanded the character roster.
The repetition of characters evokes a sense of familiarity in people and encourages them to keep track of their stories. That’s why the characters that appear in the video must be interesting.
5. Decide on the message you want the video to spread
The video script should have a strong message that will help you achieve your goals. The purpose of the video is to convey that message. You can shape your message like an empowering sentence, phrase or quote.
The message must be strong and have a long-term impact. Take the famous Nike, for example Just do it a slogan that sends a message to avoid hesitation and go straight to your goal.
6. Write down the visual and audio aspects of the video
Visual and audio elements will provide direction to your team. They signify where the video takes place, the scenes it’s in, the characters that appear, and the voiceovers that need to be done.
Kristin Savage is a contributing author at best essay writing services says: “Whether you’re going to have a different scene or one, you have to write it all so everyone has a clear idea of what they’re trying to create.”
7. Outline
An outline gives you an overview of what you plan to deliver. The way an outline can help you is that it can signal inconsistencies. An outline can also help you judge whether the length of the video is appropriate.
8. Keep it short and sweet
Brand videos are usually less than a minute long. The reason is that people’s attention spans are short and the chances of them spending more than a minute watching a promotional video are slim. The length also depends on the channel.
If you’re making a video for social media, you can make it shorter. If you want to make a more elaborate video, you need to have a great story that will hold the viewer’s attention.
9. Use language the audience understands
Remember that this is a video for a wide audience. This means that using technical jargon and complicated wording is not the best option. Use everyday language and if possible speak directly to the audience. Using “you” and talking to viewers makes videos more personalized.
10. Do the script reading
You’ll notice that once you read the script out loud it sounds different. When you read it for others, you will get a more objective perspective on it.
If you make changes, read again. Don’t start shooting until your script sounds natural and satisfying.
{ Example }
The best way to learn is by example. To give you a better idea of what types of brand videos viewers like, we’ve rounded up some great examples of videos by brand.
Leather Box
Bark Box does a great job bringing out some of their best toys in this hilarious video. The cuteness aspect along with the emphasis that the toy is tested “by the dog for your dog”, the toy hits the spot with the audience. It’s short, it has upbeat music, and the whole concept evokes joy.
Dove
Now, this is a perfect example of how to trigger viewers’ emotions. Dove is well known for their Real Beauty campaigns and this video garnered so much attention that it quickly went viral. The script is really touching.
This emphasizes women’s distorted image of themselves. Although this is a longer video, it has an interesting story with lots of characters that will keep you going until the end.
NordicTrack
https://www.youtube.com/watch?v=uq6aLo_tE1U
The dominant emotion in the video is motivation. NordicTrack focuses on its state-of-the-art equipment equipped with personalized programs. The video aims to convince viewers why to choose this brand over competitors.
The reason is an interactive training program that will motivate regular exercise.
{Templates}
If you don’t want to start from scratch, you can always rely on video templates. They can be of great help to all newcomers to the video community.
Here are some templates that will help you get a better idea of how a video script should look.
- Example of a video ad template
- Example of a promo video template
- Social media video template example
Final Thoughts
Video content can help your brand create a closer relationship with your audience. That connection leads to loyalty and more purchases. Isn’t it worth dedicating time to videos? With all this information, you will be able to start working on an amazing video script.
Give yourself time, dedicate yourself to this goal, and you will be surprised at the great ideas you come up with.
