Do you think you know everything about SEO? Do you think you are unbeatable in the methods and techniques that make it possible to position web pages in the first results of Google?
However, natural SEO is a subtle art that reveals all its mysteries only for the most ambitious.
Here are the top secrets and tricks about SEO you definitely didn’t know!
SEO never stops developing
It would be wrong to see SEO as a fixed set of rules that will work tomorrow as well as today. On the contrary: SEO is in constant motion, evolving at the pace of progress made by search engines.
Long trains are in vogue
Many SEOs strive to use short, highly competitive keywords. However, experiences on search engines tend to personalize the services offered and how a person communicates with them.
Hence the interest in long trolls: longer key phrases (more than 4/5 words) that allow users to find you by emphasizing your added value and quality of service.
Always propose fresh content
According to SEO experts, users who search on Google don’t want to get answers five years ago. They want up-to-date content that is relevant to their current issue. This means constantly writing new content – and updating your old articles (so you don’t have to do that again!).
Long content is welcome
You may hear that no one reads content for too long – and that has no impact on your SEO. That is a good idea. Because Google loves relevant content, and sometimes relevance is only earned by topics that are covered in depth. Therefore, developing a complex subject requires a lot of words, although that is not always an obligation.
Plus, Google likes long content: sites that occupy the front page often have content that exceeds 1,800 words.
Building relationships is good – but building relationships is even better
In SEO SEO, “link building” is the process of building a website’s reputation by earning backlinks. The more the site has good links, the more digital authority it has. But link building doesn’t mean asking every webmaster on the planet a “small tie”.
This is a long term job that requires building strong relationships with web influencers in the same field, and exchanging inbound links for real added value. In short, better get high quality backlinksand to do so develop strong relationships and not cultivate distant knowledge
The internal mesh is very important
We talk a lot about clean links, link building and inbound links in SEO. But the truth is that we all too often forget the importance of internal networking: the creation of relevant links between different pages on your own site.
For example, including a new blog article, an internal link to a high-authority page on your site, will help optimize this article listing fresh.
