think about starting an online business and relying solely on paid advertising and SEO might not be the smartest thing to do. There are many things and steps to be taken in the current scenario to get maximum attention from viewers and bring the best quality traffic to your online business site.
An e-commerce site requires a fair amount of attention and care from web developers and business owners for the site to get the much needed attention.
Paid advertising will always be there, and SEO won’t die soon either. Both have their own effect. On the one hand, paid advertising will get you traffic, it is also not guaranteed until you pay for it. And SEO will continue to drive site rankings and top search engine positions.
But what brings traffic? Traffic is what boosts a site’s business, and as such you should focus on bringing in more traffic for your ecommerce success. And so you should try out some of these proven tips to give your website digital marketing a much needed boost.
Video marketing
Video marketing especially via YouTube has not been a downtrend. It is still a great way to get great attention and get lots of traffic to your website if you feature informative, educational, engaging and useful videos of your products and services.
If you spice it up in various ways then you are sure to get good traffic from videos only. The most viewed and used video platform is YouTube, and you can put it to good use by creating and uploading great videos of your products.
You have to embed the link in your YouTube videos to get traffic to your site. And you have to make the video catchy and engaging enough to make viewers click on it. No other medium does as well as video for being a great way of audiovisual communication.
Blogging
Blogging basically means playing with content. If you have useful, rich, classy, and text-rich content, and you have relevant images to match it, then you are ready to showcase your writing skills online and put your sitelink in the content, or in the author bio.
If the text you write is worth reading, has important or interesting information, is interesting, interactive and useful then you will definitely get a few clicks on the links shared in it.
As well as using your own blog to communicate with your readers, use guest blogging as a powerful way to get more traffic. When you guest blog, make sure you have no room to compromise on quality. Otherwise your post will not have that value and will be deleted as well.
If a post is good and contains relevant links in the author bio then you will get a good response from guest blogging efforts.
Facebook business page
Facebook business pages never disappoint the people who maintain and update them. Your website’s Facebook business page is a representative of your ecommerce site on Facebook that informs users about brand presence, services, products, current events, updates and more to users.
You can take polls about products, get user opinions and also conduct surveys here and create a strong brand presence and identity. Users of your product will be able to interact with you directly here, and you should take care that all positive and negative queries, especially negative ones, get an address.
That’s the best use of Facebook for business to drive traffic to your business site. Also, through this page, you can introduce your RPF. You can study how to write RFP in just a few minutes by studying some online tutorials.
Facebook ad
Advertising on Facebook gets so much clicks and attention that it doesn’t get on other social media platforms. Hence Facebook advertising is a smart plc to invest in. If you invest here, you will definitely get clicks and traffic to your website.
Google business reviews
Getting Google business reviews is one of the best ways to get lots of attention. It works well and is very effective in sending traffic to the site. People who are genuinely interested in a product, search by product or service name, and select a service based on ratings and reviews, will invariably click on the link and go to the site to find out more. This means you are bound to get some serious customers and traffic to the site through Google business reviews and ratings.
Therefore, you should reward your customers for adding their ratings and reviews of your business on Google, and contributing. You can reward them with offers, coupon codes, bulk discounts, free shipping and more.
Instagram and Pinterest
The two most important components of social media marketing today are Instagram and Pinterest for the obvious reason that they deal with all images. Images transfer maximum sentiment at once, without making the user scroll through paragraphs or lines of text. And that’s why pictures, posters, drawings, infographics, etc. gets maximum attention, and is always understood and felt the fastest and highest among all types of content.
Even videos require a few seconds of attention, while images do not. Just a quick picture brings an idea to mind and makes the message clear. And Instagram and Pinterest come with a lot of great features to add channels, comments, links and many other things to make the whole promotion interesting.
Marketing Emails
Digital marketing has evolved consistently over the last 3 decades, but the charisma and importance of email marketing has not lost its place. That’s because email is still the best way to get into users’ inboxes and personal addresses and contact them and tell them about your product.
Through email, you can send personalized offers and can attract attention right from the inbox. You need to keep building leads to continue email marketing with attractive paths and safe practices.
Finally
The above tips have proven to be very useful in digital marketing, and today a combination of the above tips will make your online business run smoothly.
