It seems a strange idea to spend a glorious summer day in a darkened cinema, but if you grew up in England you know that between the end of May and the end of September you will be playing ‘weather roulette’ a lot.
So while your initial idea may be to spend a day at the beach, often the reality is to take advantage of Cineworld’s brilliant selection of films and chase after this year’s blockbusters.
The summer months saw the release of most of the year’s big films and it all started in 1975 with the release of Steven Spielberg’s film. Mouthwhich is widely regarded as the first film of Hollywood’s new blockbuster era and incorporates the trend of summer releases.
This approach has major film studios and distributors planning their entire annual marketing strategy around the big release that will hit screens on the 4th of July and is intended to be an ‘event’.
2014 was no different from any other year and there were plenty of titles eyeing for ‘blockbuster’ status as the film industry unveiled their biggest and best offerings.
There really is something for everyone in this year’s new lineup, so here are a few to look out for:
For children
Transformers: Age of Extinction
By release date July 10 at Cinemaworld Cinemas, the latest in the Transformers series to land in midsummer. Director Michael Bay and a cast including Mark Wahlberg and Kelsey Grammer take the fourth outing in the series with action and introducing the Dinobots led by Grimlock who transform into the incredible mechanical Tyrannosaurus rex. An ideal choice for children of all ages.
For romantics
Grace Monaco
Early June saw Nicole Kidman cast as an actress who must choose between Hollywood and being a real life princess. Tim Roth also stars as Prince Rainier III of Monaco and the story revolves around Kelly who wants to return to filmmaking while her adopted home in Monaco faces political turmoil as France attempts to regain control of it by force.
For action fans
End of tomorrow
Tom Cruise is one of the few true screen stars whose name can add millions to box office earnings. He is legendary for performing many of his own stunts, and in this action-packed sci-fi drama he pushes himself to his limits. Director Doug Liman (The Bourne Identity) has Cruise trapped in a time loop fighting savage alien invaders known as Mimics in this adaptation of Hiroshi Sakurazaka’s novel What You Need Is To Kill.
Image Credit: BunnyandDolly
