Did you know that 31% of US adultss report that they are almost always online? With our world constantly becoming more digital, it’s easy to believe.
Almost anything can be done from one’s cell phone. However, it can be difficult for businesses to connect with customers via mobile screens.
That’s why creating a brand voice, especially in your social media posts, is so important. But how can you incorporate your branding style into your copywriting on social media platforms?
We are here to fill you in. Keep reading to learn how to develop your brand voice through your social media copywriting!
Emphasize with Visuals
Visuals can do an excellent job of suggesting a mood or tone. For example, visualize a costume party, not a black tie event.
The atmosphere is completely different, isn’t it? While costume parties are more high-energy and goofy, black tie events are more serious and classy.
That’s why it’s important to choose the right visuals when writing social media copy. If you want a serious, professional tone, you don’t want flashy colors, visuals, and vice versa.
Identify Your Audience
If you are a marketing veteran, you already know the importance of identifying your target audience. However, it is important for you to be more specific and choose which segment of your target audience is in which corner of the internet.
For example, you are targeting beauty product lovers. You can safely assume that older members of your target audience will see your content on Facebook, while younger members will search for it on Instagram.
Instagram terms may look awkward on Facebook and vice versa due to different demographics. So even if you want to keep a fairly consistent sound, don’t be afraid to vary your pitch a bit between platforms for a smoother reception.
Speak Like a Real Person
Your social media copy should mimic how you talk to customers face to face. That means you have to ditch any funky jargon that complicates your message. However, that doesn’t mean your writing has to be like that super good conversation.
The best way to find the perfect balance is to consider the relationship between you and your customers. Do you want them to think of your brand as a friendly companion or more of a helpful informant? Once you determine this, you can easily write in a more natural way.
Define Your Goals
Your brand voice should lead to your mission as a company. What is your purpose? What principles do you adhere to?
Your company’s beliefs and values can easily become the basis for your brand voice. They will give you words and concepts that you can always turn back to when writing social media copy.
You want your audience to see consistency across your posts. While you want to create easy-to-read and engaging content, remember that it should always reflect your business ideology.
Master the Art of Social Media Copywriting
There are always new ways to build your brand voice, whether old or new business. Social media gives businesses the opportunity to express themselves more than ever before. With the tips above, you should have no problem turning pro at social media copywriting!
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