In the United States the mobile usage rate is over 100%, and in Western Europe it is 129% (according to the US Bureau of World Statistical Internet Census). Businesses now need to capitalize on this behavior by building smart, intuitive and easy-to-use business apps for the mobile community.
There is often a lack of understanding about the importance of having a good, solid mobile CRM Zoho CRM or the address book app (Bay being one example that comes to mind) to maintain and build client relationships.
When business professionals can take advantage of detailed information about the behavior of their clients, they can offer more successful promotions, and timely interactions.
Anticipating client needs keeps a successful business ahead of its competitors. At any point during a business interaction, it’s easy to lose touch, forget key players, and any important details while discussing important matters.
This raises the important question of what is the right application that provides the right tools to make the life of a business professional easier? For starters, they want a complete contact list that can be easily searched to find the customers they are looking for.
Finding a good address book app or a well-organized contact list can help with this. Lead tracking tools also help track prospects at all stages, resulting in fewer lost leads and increased conversions.
Call logging is also useful for collecting phone data if there is a need to return to it later for review. If a user runs a product-based business or is in a service-based business with a large inventory, some type of inventory control system is also important.
Comprehensive metrics and reporting tools also keep professionals updated on various aspects of customer management, so they make on-demand and timely decisions in the future.
Collecting and organizing actionable customer data is a full-time job. And a mobile CRM tool is a must for any business looking to take their customer experience to the next level. The tool should assist the user in understanding the client’s full picture to avoid loss of revenue due to data loss.
When looking for the right mobile app, make sure the following criteria are met:
- This allows immediate access to valuable information that results in increased sales.
- This shortens the sales cycle by allowing users to dedicate more time to working on new opportunities.
- This allows for faster planning and production.
- This provides better information insight.
Remember, not having this ability is an easy way to lose customers, and easy to avoid. There is often disjointed data in companies that silences teams with disparate processes and information that is too compartmentalized. Different teams manage different parts of the customer journey, and don’t view customers in the same way.
The need for correct contact data throughout, as well as company experience are paramount in maintaining a positive customer experience.
Forget sales pitch, give your customers what really matters to them, and they will respond with loyalty, trust, and positive word of mouth. Do this by following their business in the most efficient way.
In this digital age, an authentic referral by a friend, via social media or posted by an app, can directly contribute to more sales.