Consider the following situations that you can encounter almost every day of your life. You need to call a taxi urgently. What would be the normal course of action?
Every schoolboy will ask you to open your mobile and order your taxi service from a special mobile application that you have installed on your smartphone.
The power of the internet
What does this mean? This means that more than 95% of people in the US use the internet to search for local businesses online. This obviates the use of the Yellow Pages completely. Local search SEO is the new Yellow Pages for you.
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Local SEO – Why
Statistics show that more than 75% of local searches are done using mobile phones. Of all local searches, over 50% end with consumers approaching you personally or contacting you by telephone.
In both cases, there is a high probability of conversion. This requires every local business to have a strong and attractive local SEO campaign.
Need to rank on page 1
There’s an old joke that goes something like, “Where is the best place to hide a dead body?” The answer is, “The second page of Google Search.” This suggests that very few people actually continue beyond the first page of local search engines.
Therefore, ranking high on local search should be every business’ endeavor. Let’s share 5 useful tips that can be of great use to all.
5 Tricks to rank No. 1 in local search
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Set up a Mobile Optimization strategy
Times have changed a lot. The younger generations are very adept at using their smartphones to do almost anything a computer does. In such circumstances, optimizing your website to be accessible on mobile becomes imperative. Have a mobile friendly website has become more of the rule than the exception.
Image Credit: Proideator
The proportion of people searching for local businesses on mobile is increasing at an incredible rate. Recent reports say that 75% to 80% of people already use cell phones to access the internet. This proportion is growing very rapidly almost every day.
Therefore, the first thing every new business should do is have a responsive website. Content must be available and compatible with all types of internet accessing devices such as mobile phones, tablets, and so on.
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Claim your GMB listing:
What do you usually see when typing your requirements in the search engine search bar. Doesn’t it look like this?
This is none other than Sign up for Google My Business. What are the advantages of having a GMB listing? Bill Gates once said, “If you’re not online, you’d better be out of business.” When Bill Gates says something, the world sits up and takes notice.
You must announce your presence to the world. In this era of competition, don’t expect your customers to keep using your services all the time. He has innumerable alternatives in the form of your competitors. Therefore, being the center of attention at all times is a must.
Ppublic memory is certainly very short. This Google My Business listing works to make your presence felt in the local SEO market. This is one of the most important aspects of ranking no 1 in search engines.
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Social media is the key to success
Just as cell phones have overtaken computers and laptops as the preferred mode of accessing the internet, social media has almost overtaken everything in its path. It is one of the strongest mediums to market your products and services.
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Engaging with your customers is super easy on social media. Today, you have more social media accounts than people in the world. Hence, one must not let go of this opportunity to boost your business.
This medium is the best place for any business to interact with customers and get honest feedback. You can also make your point or share details about an upcoming deal with a larger client in the shortest possible time.
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Everyday local listings are better than global listings
Where do people search for local businesses? If you wanted to rent a car in New Jersey, would you look for a taxi in New York? No one is going to do that because it’s completely useless. Searching for your taxi service in your local area is what you do.
Therefore, it becomes necessary for all businesses to have listings in all local directories. Use TribeLocal local listings for assistance in this regard.
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Customer reviews have a lot to say about your business
In the past, people used to seek references from their friends and relatives before patronizing any business. Today, young people prefer to read customer reviews on websites. He found it easier than seeking guidance from others.
The young customer gets a lot of information when he carefully reads every review, especially the negative ones. Therefore, businesses need to look for positive reviews, especially when you have provided good customer service to your clients. Looking for positive reviews instead won’t hurt you at all.
Conclusion:
All the factors described above play a big role in the high ranking of a particular website in local search SEO. High rankings require higher website traffic which automatically leads to bigger business and higher profits.
Now, isn’t this your goal when starting a business?
