When designing your company website, whether for the first time or as part of a rebranding of your existing company – or just the site, it is very important that your web page reflects all that is good about your company. If you have a specific brand logo or color scheme that your company can instantly recognize, you want it to shine on your site.
An all-too-common mistake in website design is to simply fill it with information or bright images that scream to visitors. Don’t think of the people who go to your site as ‘visitors’, think of them as they are – potential customers or clients want to see what you have to offer them. You need to show that you are an interesting brand filled with people they will love to work with, can offer them a service like no other, and the first call for these people is – in the modern digital age – a website.
People are now rushing to the internet to find out about companies and you need to get your message across within the first few seconds. Perception is everything, especially online where they don’t have a real product to master. They either like you or they don’t, and that’s why the design of your site is so important. To help you, you can follow these top web design tips or visit sites like www.dhub.com to hear from the experts themselves.
Keep simple
Don’t try to make your website too clever or too complicated because some people who come to your site may not understand website speed. You need to find the happy medium between being simple enough for everyone to understand, while still demonstrating your expertise in the area. If people can’t find what they want from your site, they will go elsewhere where they can. They need to be able to find what they need and learn about your site within twenty seconds.
Brand
Your company has its own name and logo, so let the world know! Don’t forget to include all of your brand identity on the site. You don’t want to slap a logo here, there, and everywhere; but you want visitors to remember your brand as the “website” they viewed.
Target Content on Target Audience
Chances are if people are coming to your website it is because they know what they are looking for. Because of this, you need to think as if these people know what you’re doing, and you know what they want. Tailor your content to meet these people, people who want to buy your products or invest in your services. Web design agency sites, for example, should show samples of their work and talk about web design, not the latest TV gossip.
contact us
Site visitors will obviously want to make contact with you if they like what they see. You’d be amazed at how many websites make it incredibly difficult to contact, or completely ignore their contact information!
Social media
So much information is being shared on the Internet these days via social media sites like Twitter and Facebook, and in many cases these sites and the people on them can do the marketing for you – so make sure if you have social accounts they are clearly visible on your web page and you encourage people to follow or like you, and share their experiences with the world.
