The goal of the website is for consumers to navigate the website in a desired way, such as: buying an item, clicking on an article, or signing up for an email list. In this ultra-competitive world, business conversation rate optimization has become a science. Universities, and private companies, have conducted countless studies that empirically prove the effectiveness of conversion strategies.
The best way to increase your website’s conversion rate is to make the desired action as easy as possible, stay away from technical jargon, and build trust with consumers. If you are interested in how to optimize your website, Quikclicks offers strategies to maximize customer engagement.
If the goal of your website is to get customers to buy things, then you want to make that process as easy as possible. Don’t let customers fill in unnecessary information that is not needed to make transactions, and product delivery. One study found that adding one information field lowered the conversion rate by eleven percent.
Your web page must have no distractions from the product you are trying to sell. When a customer tries to pay, they don’t have to scroll down the page, or be asked to see additional items. Most importantly if your website goal is to sell products, you want it to accept all major credit cards. Nothing hurts your conversion rate like not accepting customer payments.
When you sell someone something, they don’t have to carry a dictionary with them to understand that the product will benefit them. You must leave all the technical jargon behind and straight to the point. The product will benefit them, because of A, B, and C, and is better than other products on the market because of X, Y, and Z.
It is very important for consumers to know exactly why they want to choose your product over competitors’ products. You have to make it clear that they will be satisfied with the product long after their purchase. The tone of your web page should be upbeat and include a few action words, such as: buy your item today!
The most important strategy to increase your conversion rate is shows that you are a reliable source. Customers are more likely to buy a product if they trust the source, and know they are not being ripped off. One of the best ways to show that you can be trusted is to provide customer testimonials and reviews.
If your product has received positive reviews from several hundred people, chances are that more customers will buy the item. Most industries are highly competitive, so it’s important to have a price match guarantee, and a no-questions-asked return policy. Customers are more likely to buy an item if they know they can get their money back if they are not satisfied with the product.
If you follow these steps, your conversion rate will skyrocket in no time!
