It’s every website owner’s dream to get their site to land on the first page of Google – if not as part of the top 5. With Google constantly changing its algorithm, you may be asking yourself if there is a way to predict the results. Unfortunately, nothing.
However, there are many things you can do to optimize your website, which will improve its ranking. Once you have decided to optimize your site, understanding Domain Authority will significantly increase its “searchability”.
Understanding Domain Authority
Domain Authority provides information about how search engine friendly a website is. It is basically a 100-point scale system developed by MOZ, which aims to provide accurate information about a domain’s ranking in search engines, such as Google. This information is useful for checking competitor rankings and determining the strength of your own domain.
Increase Your Site’s Domain Authority
Generally, scores range from 0 to 100 on a logarithmic basis. MOZ develops this idea by trying to interpret Google’s algorithms and ranking calculations. The more a domain has a high score, the more difficult it is to improve it. In essence, the higher the score of a website, the more influential and powerful it is.
Here are six ways to increase your domain authority:
1. Insert good content.
You may have heard the saying, “content is king”. While some people tend to exaggerate this notion, there is some truth to this principle. If your website has quality content, increasing pageviews and site visitors will be easy. It’s also important to stay abreast of developments latest web design trends. If you want to increase your page authority, make sure you put up valuable content on your website. This will naturally attract readers and viewers.
2. Stay knowledgeable and passionate.
As they say, the only constant in this world is change. If you want your website to stay relevant, you need to learn to keep up with the times. Social media has created its own competitive world. If keeping up with developments takes too much time, choose an agency like SEOnerdy.com which caters to beginners with a personal approach. To beat the competition, you have to offer something unique. Ask yourself, what does your site offer that no other site offers? Once you make your website attractive and informative in its own special way, you will get a diverse audience.
3. Learn about SEO best practices.
Search Engine Optimization plays an important role in increasing domain authority. Master the technical side, including meta tags, titles, descriptions, sitemaps, website architecture, and other optimization techniques such as finding ways to improve page load time. If you don’t have time to learn about SEO, you can hire a professional to help you. You will be surprised how applying SEO rules improves your overall page or site ranking.
4. Define good and bad links.
It’s not enough just to have links on your site. In fact, there are times when you should remove certain links from sites with low credibility or value. Keep in mind that Google Search Console offers a way for you to remove it yourself – via decline button. On the technical side, you can increase or increase the presence of good links on your site by hiring an SEO expert with established connections.
5. Recognize internal links.
When increasing domain authority, proper interlinking within the site is very important. If you are wondering what interlinking or internal linking is, it is the process of linking words or phrases from a page of your site to another page. If you learn to do this strategically, Google bots will read them as a connection string, which will make your domain easy for robots to read and crawl.
6. Be patient and consistent.
When it comes to SEO and domain authority, being patient and consistent is key. Once you’ve laid the groundwork for SEO and content, gaining an audience may take a while, but having little or no audience for a few weeks doesn’t mean you’re a failure. After you submit your SEO modifications and web development, Google’s bot has to crawl it one more time. Keep in mind that good rankings take time to develop.
