Casper may come across as a friendly ghost, but his ghost followers on social media are not doing you any favors.
It used to be something that was a status symbol many years ago. People have high number of followers and it looks impressive.
However, the marketing industry has caught on and figured out who has real followers and who has ghost followers.
Let’s take a look at why you should get rid of your ghost followers, how to do it, and the benefits of not having one.
Why Ghost Followers Hurt
Social media marketing has caught on famous fake filling social media. They even use the program to test accounts and block those with too many ghost followers.
If you bought a retainer a few years ago because everyone else was doing it, you might want to consider doing a cleanup.
It will be difficult but it will make your account a real one and add to your credibility as a social media marketer.
Ghost Followers Purge
Doing the cleaning isn’t glamorous or easy, but it’s well worth it. Make sure to have a set time to do it so you don’t get distracted.
If you’re cleaning up your Instagram account, there are a number of third-party apps that will help you out. It’s a great tool, but you still have to do the job.
This job is very important so don’t worry about losing followers because you want to lose the fake ones anyway.
Twitter doesn’t have third-party programs that will help clean up your account, but there are apps that will help you analyze your followers.
The best way to clean up your accounts is to check them one by one.
Some things to look for:
- Names with additional letters or numbers
- Accounts with a low number of followers but a high number of followers
- Accounts you don’t interact with at all
It will take time, but having a real account with active followers will give you a huge advantage.
Genuine Follower Engagement
The best Instagram accounts are those with killer content and grassroots growth. Companies partner with these kinds of influencers and have ways of ensuring they are genuine.
Focus on having real followers and provide your best content and you will build a much better account.
Your followers will appreciate the transparency and hard work you put into cleaning up your ghost followers.
The patience required will pay off in a more active and vibrant community. This will encourage you and will appeal to companies looking for influencers.
Positive Detox
Getting rid of ghost followers on your social media should be seen as a positive detox. It might be hard at first, but you’ll feel better afterward. You and your community deserve authentic accounts, so get to work!
Thanks for reading this. Check out more of our articles that will help you broaden your horizons.
