Social media has bought a revolution in the way people connect. Friends and family can connect, even if they are miles away and share relevant information. A great mode of social communication, Facebook is not as effective at promoting an online business.
Listed below are some of the main reasons why social media sites like Facebook should not be used to promote online businesses.
1.) Facebook does not have any business owners
Business owners often concentrate on building pages on Facebook for business promotion. One can receive any number ‘Like’ for pages and shared content or ideas. However, contrary to what one might think, not all ‘Like’ that someone receives for the page will translate to business. You may end up conversing with people and sharing your ideas, but all of them will not turn into potential customers. In this way someone ends up losing valuable time that could have been devoted to business promotion through other media.
2.) People use Facebook to connect
An important point that almost no business owner pays attention to is that people use Facebook to connect with friends and family. The main motive of someone using this social communication medium is to connect with friends and family and they share their feelings through sharing photos and messages. This leaves little room for the distraction that every business owner may seek through the promotion of their content and business ideas. You will be wasting your effort and money if you concentrate all your business efforts only on posting your business advertisements on Facebook. The logical idea is to have a thoughtful mix and separate ads across the spectrum of social media sites, not focusing on Facebook alone.
3.) Don’t make Facebook your home base
Promotion of business online through social media websites as Facebook has become popular in recent times but one should not concentrate all efforts on promoting business through Facebook alone. You will end up losing a large portion of your income, if you decide to make Facebook your home base.
Relying on Facebook to receive your customer feedback can backfire and you will lose business. A more viable option is to have a dedicated business promotion module and use Facebook as an additional optional tool for business promotion.
4.) Facebook doesn’t work well for all businesses
If you are in the business of promoting technology, such as selling cellphones or notebooks, social media websites like Facebook can bring good luck. Young people who like technology gadgets mostly use this social media site. However, the same medium of online business promotion can backfire if one turns to traditional businesses such as content management or agricultural consulting. People who hardly have time for social networks use this service. You could lose your customer base and will give your opponents an edge.
Keep these aspects in mind and use Facebook wisely for business promotion.
