Congratulations, you decided to follow your heart and open a cafe! Isn’t that the dream of many of us – to run a great cafe just around the corner where the coffee and customers are constantly flowing. Of course, the register keeps ringing too and you and the customer go to bed happy and full.
But it’s a tough business. From figuring out where to open and what to serve to identifying your suppliers and staff, there’s a lot of input needed to set up even a small cafe around the corner.
And it’s no use if passers-by don’t turn into walk-ins. But don’t worry, color and light can weave magic and bring on the moolah!
In NYC Neon Signs Are Very Attractive and Familiar
The Big Apple is characterized by its bright lights, with brands vying for attention. Amidst this, companies need to work with contract colors, attractive text and unique idea for a neon sign to really grab attention, say the experts at the New York Sign Group.
Alternatively, something as basic as neon ‘food’ or ’24/7′ can also get the job done for late night hikers. And even though as a cafe you might think that’s not your target customer, many cafes miss out on the great marketing potential offered by neon lights.
Using neon signs as bright lights usually looks more useful for night crowds and cafes are more about morning and evening.
Whether you’re open 24/7 or not, neon signs build memory value and establish your presence in the neighborhood. Team that with a flashy custom knife sign hanging above your entryway on the street and you have potential customers from around the clock.
One of the newest trends in NYC is the light up bar sign which is seen as a convergence between the neon sign and the regular hanging bar sign. Using a good sign design company is essential to ensure your sign reflects the essence of your brand.
For the average New Yorker, neon signs feel like coming home. It’s instantly recognizable and for a city that never sleeps, it’s also a familiar expectation. Whether it’s someone across the street or someone struggling to find a spot in the pouring rain, custom neon lights make it easy to spot a name, place, or logo – basically, whatever it is that’s lit!
Once they enter your cafe, customers are like an affair waiting to happen. The right atmosphere, food and staff can ensure they come back again and again. But you know what will help even if they can’t? A Instagram decent decoration!
Using a special neon sign with NYC street terms or even as a signal to enter the restroom or using a magnetic menu board can be unique and build a fun atmosphere.
If bright and neon isn’t the kind of decor that appeals to your sensibilities, think about interiors that can be augmented with wooden slatted signs or metal signs and there are enough examples on the streets of NYC to inspire you. So what are you waiting for? Get started – the customer is calling!