Brand building design starts with a logo. Your business identity needs to be associated with a unique design or icon. There are many great brands and logos in the world that get the basics right and keep things simple.
Here are some ways you can incorporate some best practices into your logo search.
The Right Logo Shades
When choosing a logo, choosing the right color is very important. When you view the sample, make sure the logo still looks distinguishable in grayscale and black and white. Apart from the unique idea you want to portray, you must also decide how the logo will be used.
Your logo should not only be a visual element on a website but also need to transition well on paper and other printed materials.
Stand Out – Avoid Clichés
If something has been trending for a while, the fad is probably out. Don’t go the comfortable route of choosing a logo design that follows a popular, current example that you think is special enough.
Ask any design expert and they’ll tell you that Helvetica has gone overboard, so if you go for it – add a punchy visual context.
Similarly, there are other design tropes that are used so often that your logo might not stand out any more if you use them.
Custom type is the Best
Sometimes, a logo search can be reduced to simply selecting an existing font and adding visual context around it. The advantage of choosing a top designer is that you can get unique fonts made from original ideas that you may have put down on paper.
There is no limit to the imagination when it comes to custom fonts, just remember that it also has to be scalable and work in many mediums apart from your website.
Using Space
Your logo isn’t just about what it looks like, it’s also about the space it occupies. Use negative space to added effect is best illustrated by the hidden FedEx arrow in the logo.
Your website is basically a soft representation of what your company is all about. Aesthetics need to be balanced with feasibility and of course user experience. There are a few pointers you can keep in mind to strike the perfect balance.
Avoid DIY Templates
A business that wants to be taken seriously needs to put serious effort into its creative website design. Find a design firm who will spend time listening to your ideas and who will not only play the ‘yes-man’ role but provide a professional perspective that you will not recognise.
Experienced designer team likes Medium Red provide a complete portfolio of services. From web applications and ecommerce elements to logos and site designs, an end-to-end experience ensures a smooth process.
Home Simple
Getting a unique design doesn’t mean any frills or extra embellishments to the website. A simple homepage is one positive trigger for any user – think Google. Keep descriptions precise and minimal.
Add Quality Images
Images provide a better representation of your services than even the most descriptive content, so it’s important that you fill your website with relevant visuals. Carousels are a very popular display choice and a scroll down layout for your images will also keep visitors engaged.
Invest in image quality. Getting a professional photographer is always the best option. If you must use stock images, take the time to choose the most natural, high-resolution image that is relevant to your brand.
More Website Best Practices
Some other tips for a good website include choosing the most readable font and size for content and also backing it up with a contrasting background color. Arrange your menu according to their importance.
You don’t want people to miss out on your best product or service because they leave the site checking out other peripheral pages.
Many websites use vertical navigation and add anchor menus. This ensures that visitors can quickly get to the navigation bar no matter how deep they have scrolled. Mobile internet users the numbers are increasing so your website needs to be compatible with smaller screens.
Keep web speed in mind when designing. Skip complex animations if they increase loading time.
Think of designing a website as keeping your customers in the room as long as possible. Interactive content, fresh and unique aesthetic design and speed are the main ingredients for this sought-after formula.
