When
shopper research
is something that has only recently become part of mainstream marketing, proponents make the argument that it is a necessary step away from the short-term options offered by sales promotion and trade marketing tactics to offer more strategic options that offer a new concept in terms of integrated marketing.
With the economy still recovering, it’s important to find some tactical initiatives that might be beneficial in recovery and building business back to pre-disease levels of the failing economy.
There are a number of ways shopper research can benefit a business, with the most impactful being found here.
Sell to Buyers, not Consumers
Use the insights offered by research and insight from the buyer will help businesses better understand what motivates them to make purchases. As times change, shoppers will think harder about every item they put in their cart and this kind of understanding is now more important than ever.
Keep in mind – the consumer uses something and the shopper buys something. You have to focus your efforts on the shopper if you plan to make a profit.
Know Your Brand
Do you know what consumers really think about your brand? You may think so, but don’t really know what this means. If you sell things that are considered non-essential, you are likely to take a hit during a recession. However, if you really understand what motivates a shopper to buy, you may be able to find a way to solve a problem with your product. Listening to consumers can help you find out what their problems are and what you can offer as solutions.
Offer multiple Types of Solutions
You should remember that the final decision to make a purchase will be based on what product best meets the immediate needs of the buyer. Take the time to find out the problem the product you’re selling solves and how it can be useful. This will help you generate more sales and better understand your consumers.
One of the easiest ways to do this is to enlist the services of a professional shopper research company, such as Custom Interception. This company takes customer data and insights and turns them into real, marketable ideas that you can use for your business. This can be invaluable in terms of growing and improving your business.
