You may think that your use of banners has cracked, but we encourage you to reconsider that opinion.
The essence of the banner is recognized instantly. To advertise your business or even in a much more dicey way than an actual shop sign. They are a movable and versatile means of advertising a business in almost any environment that is not just an empty field. This means you can advertise almost anywhere, and can be invaluable when you don’t have enough wall space for a fixed sign. They are also very economical if the sign is only for a brief occasion before becoming irrelevant.
However, the uses for banners go beyond simply sticking them in a window or over a doorway. In fact, there are a surprising number of uses for banners that you may not have considered, all of which showcase the versatility of this advertising medium. All of that requires a little thought and thought for innovation.
Movement Barriers
Sometimes there are certain events and situations where you need to control traffic flow. The usual situation is to use metal grating barriers to block certain areas and direct movement elsewhere. However, metal grilles are unfortunately harsh in their appearance. They remind prisons and cattle pens of more than friendly outings. For businesses, this is something you want to avoid. If a guest doesn’t feel welcome or valued, they are less likely to offer the custom.
Banners, therefore, are a great way to soften the need for a barrier by providing a bit of color and fun for them. While the metal grilles are still there to offer support, banners can be used to block the severity of their usual look. People generally don’t mind bright designs and text.
As a bonus, it also means you can use the barrier as additional space for advertising. Not only can you direct people to a specific object, but you can also notify them about any event, special offer or service your business can provide at the same time.
Wind Barrier and Sun Shelter
Those elements can be a real drag for any event, especially if you’re trying to run your business outside of your typical store building. Wind can make storing anything in one place for a long time a nightmare – especially paper – while the sun can pose a real risk if you stay in it too long. The usual procedure is to try and shade yourself to protect yourself from the weather, but it can also present some really surprising opportunities.
If positioned correctly, your banner can easily provide the same benefits as conventional blinds and screens, but at the same time allow you to provide additional advertising space for you and your business.
Table Screen
It’s another matter if you take your business out for a while. If you have a lot of boxes and suitcases that you take to outside events, you may want to put them in a hidden place where they can’t be seen by customers. It just makes your kiosk look a little tidier and more professional, and allows you to keep track of where everything is.
To that end, why not use your banner at the foot of your desk to make a screen? This can keep your guests from seeing things they don’t want to see while still paying attention to what you see Do want them to see.
Curtains and Curtains
Coming into a store and seeing only the blind covered can sometimes send the wrong message to your customers. This implies that now that you are closed, you want nothing to do with them. That’s it, blocked, not our problem. Because of this, you may want to consider alternatives to present a friendlier and more enduring image.
Using banners instead of curtains or blinds on your shop windows and doors can be a great alternative. This prevents people from seeing inside your shop building, but at the same time doesn’t have the closed off feel that blind people have. You can still provide your guests with valuable information (like when you’ll be next open) and a list of products, services and offers they might be interested in. This allows for some after-hours advertising while still keeping the store friendly.
Ultimately, banners act as an invaluable, and incredibly versatile, advertising resource. If you plan to use any (or all) of these options, make sure you have a professional looking banner. I recommend taking advantage of a professional design service such as www.qualitysigndesigner.com. Whatever you choose, make sure you put on a professional face. Using banners in this way can backfire if the design is sloppy.
