Small businesses gather a lot of momentum in the early stages through marketing. But then, marketing is a tough road. You have to balance the effort and money spent on marketing, otherwise you will run out of money and bankrupt your business.
In this article, I’ll describe 5 proven marketing strategies that will help your small business grow volume. Most of these strategies can be implemented immediately. Some may take weeks and some, months before you can see something happen. However, at least one of these, if executed the right way can skyrocket your business to new heights.
So, here we go.
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Facebook Ads:
Facebook says that approx Two million small and medium businesses market using its native social advertising tools.
Facebook ads are a great way to reach your specific target customer group directly in their newsfeed. Plus, Facebook ads are reasonably priced making it affordable for startups running on a shoestring budget.
Besides, it’s easy to create a Facebook ad campaign. All you need is limited copies of content, attractive images and a link to your website to get it up and running.
You can also track the RoI on your Facebook ad campaigns easily from the dashboard provided.
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Google My Business:
Google My Business is your best partner for himLP your business gains attention in the environment and even on a global scale with ease. This is a powerful tool to use if you run a business that receives leads from live locations. According to Google, “near me” the search is doubled since last year.
Google My Business is a tool specially designed for business owners. Integrations for advertising, map navigation, user reviews, hours worked, images, and more can generate more leads and conversions than classified ads can.
The good news is that you can also register your business for free on Google My Business. You also don’t need a website to get started. It’s a simple way to broadcast your business info to the world at no cost.
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Content Marketing:
Bill Gates once said, “Content is King.” He couldn’t be right anymore. Even today, two decades since his quote, content is the cornerstone of digital marketing.
42% of B2B marketers find content marketing very effective over traditional marketing strategies. Also, almost 81% of marketers surveyed by Social Media Examiner have integrated social media marketing with traditional marketing.
Outbound marketing has thinned out. Inbound is the new norm. Content sits right in the middle and helps businesses reach their customers through informative and educational content.
Content marketing has several ingredients to make this happen. They include:
- Good quality content
- Keywords optimized for high rankings
- Optimization of headers, titles and meta descriptions
- Frequent content creation & social sharing
All this put together makes content marketing a great tool for marketers to win over customers and increase their sales volume.
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Search Engine Optimization:
SEO is the magic word. There is so much hype around it. Rest assured that it is worth the hype.
SEO is like a free way to lure and attract your customers for free. The only cost you may need to incur is your physical effort to optimize your website header, meta description, and tags with relevant key phrases that customers use to search for the products you sell. It’s not rocket science and it’s easy. After all, most customer journeys start with an online search.
You can optimize your website for search engine ranking using both on-page and off-page optimization techniques. SEO mostly depends on Google’s search algorithm. Google has included quality content, user experience and safety as top ranking signals to help users find high quality pages related to their search queries.
Google references about 200+ algorithms to get higher ranking in search engines, recently big community prefers SSL encryption to build trust and secure environment over web. So, if you own a website, you may want to configure an SSL certificate which does the double duty of securing your website through encryption and also helping to promote higher search engine rankings. Being a beginner in SSL or SEO, you must know how SSL Certificate authority works & SSL Certificate basics.
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Marketing Emails
There are subscribers who may skip checking their email notifications, but no one really ignores emails they have received. Because of this, email marketing is a great way to win your customers’ attention, get them talking, and win their loyalty.
Email marketing is the perfect tool for nurturing prospects. Not all customers who visit your store will buy from it. However, there is still a glimmer of hope of getting them to buy through lead maintenance. Email marketing contributes to lead nurturing by staying in constant contact with visitors.
Apart from that, email marketing offers several marketing benefits such as:
- Global reach at uniform cost
- Easy customer segmentation
- Easy to measure results
- Direct and instant reach to customers
- Quick to set up and so on.
So make sure you have email marketing featured in your marketing strategy for 2017.
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in short
Marketing for a small business is complicated. There are some limitations including cost, geographic reach, limited staff and so on.
However, the 5 marketing strategies mentioned above offer to achieve all the results without getting bogged down by any problems. It’s an effective way to skyrocket your business’s sales volume and productivity and outwit the competition.
With Google My Business and social media marketing, you can build an impressive brand image for your business in your immediate environment. Likewise, email marketing and content marketing help achieve a level of intimacy with customers who may develop an interest in the product over the long term. SEO will get you to improve your rankings and will increase customer engagement. In addition, an SSL Certificate will help gain the trust of customers.
So, don’t wait any longer. Give these strategies a try and take your business to the next higher level.
