Choosing the right color for your restaurant can greatly affect the mood of customers. There are colors that can increase appetite, make customers happy and increase table turnover. From restaurant chairs and table to wall, it is important that you choose the right color scheme that can help your business.
Along with decoration, the use of texture and atmosphere in a restaurant is very important in building customer loyalty. You need to understand the psychology of color and what it combines to make a great color scheme.
There are also colors to suit the type of restaurant you have or are planning.
Red
Experts say that red increases blood pressure, heart rate and stimulates appetite. It can also increase table turnover because the color will make customers eat quickly and then leave. When people see the color red, they get excited emotionally and physically. This color is often seen in fast food restaurants.
Brown and Green
These natural, subdued tones and colors will encourage customers to have fun and relax. That can make customers stay longer, which leads them to order dessert or coffee after their meal.
Brown can give you a sense of stability, which will keep customers coming back to the restaurant again. Salad bars, health food restaurants and coffee shops are always seen in these colors.
Yellow and Orange
These colors can lift the customer’s mood. Squash-yellow and pumpkin-orange work really well in restaurants. They make people happy and feel less guilty about eating sweets. These colors are often seen in ice cream shops, fast food restaurants, cafes and casual eateries.
White
This can give your restaurant a relaxed feel. It can also make a room look bigger and cleaner, but don’t use too much white as it will make your restaurant look like a laboratory. This color can be seen in wedding venues, bistros or banquet halls.
Black
Black is usually used to make other colors visible and more vibrant. Using too much black can make your space look dark or cramped. You will see that bars, nightclubs and contemporary restaurantuse black in their space.
Blue
Most restaurants avoid this color, because blue is not the natural color found in food. It can make customers thirsty but it can make them lose their appetite too. You can see touches of blue in bars, cafes, coffee shops and nightclubs.
In choosing the colors to use in your restaurant, you should think about the experience you want your customers to have. Choosing colors shouldn’t be random or weird; they must be chosen with great care. Whichever color scheme you choose, make sure it stays true to your restaurant’s goals.
