Marketing is a complicated subject. You have to mix the facts with something that grabs the viewer’s attention. Text is often ignored when individuals visit websites or browse social media.
Long videos can also make people seek instant gratification. The main goal is to reach the target audience and keep them focused long enough to become customers.
Whiteboard animation incorporates several qualities that help achieve this goal.
Efficiency
Most of the time, there is a tight marketing budget. It pays to research statistics to find out what attracts consumers. Statistics show that more than 80 percent of individuals stop to view videos while they are surfing the internet. Text ads may be cheaper.
However, they may not bring the increase in income that you are trying to achieve. Whiteboard animation provides the desired video format while sharing the narrated text. This varied format is more efficient than lengthy text explanations. It provides complete understanding with increased memory retention.
The Right Length
Most people are overwhelmed with everyday responsibilities. There is little time left to delve deeply into new learning endeavors. People who filter the internet in their free time are looking for instant gratification. They are unlikely to read a complex and detailed piece of text.
Long videos are also impossible to watch completely. Many people also check the time on videos before clicking on them. It’s not uncommon for someone to commit to a 20-minute video about a product or service. Whiteboard animation combines quality information within a reasonable time frame.
Changing the Way People Think
When whiteboard animation was used, people started to think differently. There are several theories related to how the brain reacts to these seductive videos. Mirror neurons go into action when you visualize other people competing in an action. Your brain makes you think that you are also in on the action.
During the whiteboard animation video, images happen before your eyes. This action triggers mirror neurons in potential customers who view your videos. Dopamine is released at the end of each frame when the image is complete.
This just makes people feel good, as if they have achieved something on their own. It also makes observers crave more. All of this engagement gets the individual ready to follow the advice and take action at the end of the video.
Simplicity
By the time people start surfing the internet for fun, they are probably at the end of a long day. Fatigue may set in, making them unwilling to engage in detailed texts. Many videos also require the viewer to commit to following an elaborate storyline.
Whiteboard animation presents just like a comic strip. It doesn’t overwhelm a weary mind. Simple lines and basic text make it easy to understand complex material.
Multiple Depictions
Images are a big part of advertising. You want something that will catch the attention of guests. Images can be expensive to purchase. Whiteboard animation is a great asset when you need something specific. The right artist can draw whatever you want.
They can easily match your video image with your campaign details. A good animation company appoints representatives or artists to meet with potential clients. This allows for a better understanding of marketing objectives.
A thorough description of the product or idea helps the artist make the presentation more precise.
Attracting Mobile Device Users
People who use computers to browse the web tend to switch sites quickly, rarely choosing a single site long enough to fully understand the information provided. Marketing goals should include successful outreach on mobile sites.
Most businesses embrace the availability of social media sites to enhance their business. Whiteboard animation can be used in posts to attract more users. People tend to browse on their phones when they have a few minutes free.
Think about how you use your time when you’re stuck waiting at the doctor’s office or waiting for your child’s baseball game to start. Mobile users are more likely to watch the entire video than computer users.
Improve Memory
Many people turn to the internet when they are looking for a particular product. However, they may do some preliminary research. When they are ready to buy, you need to make sure that your website comes to mind.
Whiteboard animation is more likely to settle into long-term memory than other advertising methods. The combination of animation with simplified explanations makes an impression on the viewer’s mind.
This ad is also different from competitors. When website visitors are ready to spend their money, your site is the first place they will go.
Whiteboard animation is growing in popularity as an advertising method for many types of businesses. It is unique in that it works for products, as well as complex concepts. You are more likely to get additional information to your viewers in this format.
The ease of use across multiple media platforms also makes it easy for whiteboard animation to reach your target audience. The expense of whiteboard animation is easily justified, as it is one of the most efficient advertising methods available. Simple explanations coupled with customized animations make every video unique.
Therefore, it is highly desirable that your business take professional help in designing good whiteboard animation videos with all the necessary qualities.
