If you want to add spice to your social media marketing campaign, you may want to consider using video. Videos not only remove the need for giant, intimidating blocks of text, they allow viewers to get to know you and the rest of your team on a personal level. Videos appeal to visual learners and are far more engaging than static forms of communication.
There are lots of free ones video platforms to launch your new creation. And search engines love it–making video a wise SEO choice. Here are some ideas that will make your foray into the land of videos easier.
1. Open the box
Unboxing techniques give a modern twist to traditional how-to videos. Unboxing involves re-enacting or capturing the moment a customer first receives your product, opens the packaging materials, and goes through the “getting started” process.
These videos are especially effective because customers can experience the thrill of buying your products themselves–encouraging them to place an order for themselves.
2. Demonstrate
Most people hate plowing through product manuals or struggling with assembly instructions. Complex information is much easier to understand when presented visually And verbally–which, again, explains the video’s appeal.
Product demos are perfect for introducing new offerings, showcasing product benefits and special features, or informing customers about how to maintain a product. They also show your customer base that you care about them and are willing to provide ongoing support.
3. Praise
Customer purchases are influenced by product reviews, so why not use videos to showcase your many satisfied customers? Not only will this attract new business, but it will also make your “star” feel very special.
Here are some testimonial ideas.
• Conduct an interview with one of your best clients and encourage them to share why they like your company and the products you offer.
• Record continuation of your original “unboxing,” showing a satisfied customer making a new purchase.
• Use compliments from many happy clients to create video montages.
• Invite your customer base to upload their own videos featuring your product in action.
4. Tour it
Customers love dealing with businesses who feel like friends, making company tours a great way to use video. Introduce your staff, show “behind the scenes” action, have them shadow you and experience the day of your life, or show footage highlighting your company culture.
This will give your company a human face and work wonders in building customer loyalty.
5. Create an event
Nothing creates excitement like a special event–and nothing spreads that joy better than a clever marketing video. Here are some ways to incorporate event videos into your repertoire.
• Follow hot trends. Whether it’s taking on the cinnamon challenge, creating your own gangnam style clips, or creating your own viral style, have fun and watch your audience explode.
• Let viewers shadow you as you attend trade shows, conferences, or other “insider only” events.
• If you are invited to speak at a special event, make sure you record this opportunity on video. This will strengthen your image as an expert in your field and impress potential clients.
• Share your volunteerism and other altruistic endeavors with your followers by showing videos of your actions.
When creating videos for your social media marketing plan, use your imagination and have fun. And always have your camera ready. You never know when the perfect video opportunity will strike.
Image courtesy: photos.com
What ideas can you share for creating an effective marketing video?
