About 3.3 billion people around the world are actively using social media on mobile devices. In fact, internet users now spend 142 minutes every day on social media platforms.
Meanwhile, around 200 million Instagram users visit business profiles every day. About 80% follow a business. Instagram now has over a billion monthly users.
Following the latest Instagram trends for 2022 can help your content stand out. In time, you may even become famous on Instagram. Ready to build your following?
Get started by implementing these eight Instagram ideas today!
1. Instagram reel
More than 90% of active Instagram user watch videos every week. In fact, 54% of marketers say video content is the most valuable format for achieving social media marketing goals. If you plan to create more video content while using Instagram, focus on Reels.
Reels is launching as a feature available to all users in 2021. It is a micro video tool built to compete with the capabilities of TikTok. Initially, accounts can only create 15-second clips.
Now, you can create Reels that are up to 60 seconds long.
Adding Reels to your Instagram marketing strategy can help you generate more engagement. Your video content will also stand out in your feed, helping you attract potential followers.
If you’ve already created TikTok content, consider repurposing your posts for Instagram. Otherwise, start taking advantage of the newest Reel feature. If you’re looking for Instagram ideas, try:
- Partner with influencers
- Demonstrate how to use the product or service
- Putting your own spin on trending memes
Instagram announced it was discontinuing IGTV, its original long-form video format. Instead, you can post up to 60 minutes of video content on your main feed.
Consider splitting your longer videos into smaller, easier to digest Reels. Otherwise, use Scroll for tempt post your longer videos.
Because Reel focuses on short-form content, you’re more likely to grab and keep audience attention. However, people may stop watching longer videos midway through.
Use Reels to increase your online exposure, increase engagement and generate more followers.
Try using like4like desktop application to generate more engagement as well.
2. Interesting Stories
When you start implementing this Instagram trend, make sure you also create Instagram Stories. There are now various stickers that you can apply to your Stories to make them more interesting.
For example, you can start using the Links sticker or create more Stories ads.
Other Instagram ideas for Stories include:
- Give consumers a behind the scenes look at your business
- Provides more information about posts from your feed
- Using stickers to increase engagement
Also consider saving some of your Stories in Highlights on your profile!
Link Sticker
Brands can only post clickable links on their Instagram profiles; not in the post. You can direct followers to links using the Links sticker in your Stories. These stickers are available to all Instagram users (including personal accounts).
Once you’ve created your Story, click the “Sticker” icon at the top of your screen.
Click the “Link” option and paste the target link into your sticker. Then, customize the sticker to your liking!
You can use the Link sticker to direct consumers to products and services on your website. Otherwise, consider teasing an upcoming webinar or event by redirecting them to a landing page. You can also send readers directly to specific blog posts to generate more web traffic.
Other Story Stickers include:
- GIFs
- poll
- Survey
- Question
- Music
Try applying these stickers to your content to help your posts stand out.
Story Ads
As you learn how to use Instagram, you will most likely discover the advertising capabilities of the app. Consider running Stories ads this year. These ads will appear between organic video content.
Stories ads will not interfere with the consumer’s online experience. You can use ads to:
- Generate brand awareness
- Get in front of people who don’t follow your account
- Increase engagement
- Get video views
- Generate conversions
Make sure you use a 1080 x 1920 pixel creative asset. Otherwise, they won’t take up the entire screen.
Don’t forget to add a strong and compelling call to action to your ad to generate more engagement!
3. Cross Promotion
If you are already using another social media platform, start cross-promotion. Cross-promotion can help you generate more engagement on each account. For example, you can share your latest Instagram photo on your Twitter feed.
You can also share your Tweets on your Instagram Stories.
Find the Tweet you want to share. Then, click on the “share” icon. Click Instagram Story to post it!
4. Memes
Memes are a fun way to show off your brand personality. Make sure you choose memes that are relevant to your brand or industry. Try to find memes that encourage consumers to engage by providing their own feedback as well.
5. Shop
Instagram now makes it easier for consumers to shop directly from the app. Using Instagram’s shopping feature can enhance the user experience. Consumers do not need to move from one application to the next to complete an action.
Use Instagram’s shopping feature to create your own mini shop. Then, show off new arrivals, collectibles, or items that are on sale.
Creating a collection will make it easier for consumers to find the desired item.
You can also share a photo that showcases your product and then tag the item in the post to make it easier for people to buy.
6. Influencer Marketing
Influencer marketing is a great way to increase brand exposure. You can even use influencers to become famous on Instagram.
First, find influencers that your target audience already knows and likes. Make sure the influencer has a talent for creating high-quality content. Then, ask them to promote your product, service or brand.
7. Instagram Live
Engage your followers in real-time with live broadcasts. Live videos can help you connect with your target audience. Allow them to ask questions, offer your help, and keep them interested.
8. “Add Your Own”
The “Add Your Own” sticker allows consumers to share their own Stories by theme. For example, followers can show off the last photo in their camera roll.
“Add Your Own” is a great way to increase engagement and encourage collaboration.
Get Lots of Likes: 8 Instagram Trends for 2022
Following the latest Instagram trends can help you generate more likes, followers and subscribers. Get started with these eight Instagram ideas. Then review your analytics to determine what works best for your target audience.
Improve your Instagram marketing strategy with these tips today.
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